Back page: Smoke this page » strategy

Back page: Smoke this page

DentsuBos pays homage to Leo Burnett's creative trailblazers.

This article appears in the March 2018 issue of strategy.

The creatives at DentsuBos have a plan for anyone looking for an idea that will improve their ranking on the Creative Report Card, taking inspiration from Leo Burnett and a campaign that helped IKEA move up on this year’s list.

smokethispagefull