From cereal to socks: Why General Mills dips its toes in fashion » strategy

From cereal to socks: Why General Mills dips its toes in fashion

Director of shopper marketing Tiffany Carver talks about why the food company dove into Instagram-worthy footwear, how micro-influencers are helping ...

Director of shopper marketing Tiffany Carver talks about why the food company dove into Instagram-worthy footwear, how micro-influencers are helping drive the campaign, and how to leverage the power of nostalgia.

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