Back Page: The CTA Revolution

Doug&Partners calls on agencies to see if "calls to action" actually work.

This article appears in the October 2018 issue of strategy.

Creative agency Doug&Partners calls out initilaisms (we checked, it’s a word) running rampant in the ad industry and sees if one of the oldest elements of the advertiser’s playbook still works. For more info. go to: www.ctarevolution.ca.

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