Putting players forward: Community content play

Ubisoft Canada recently launched a new content program named Ubisoft FAM. Through a series of marketing tactics, Ubisoft Canada has ...

Ubisoft Canada recently launched a new content program named Ubisoft FAM. Through a series of marketing tactics, Ubisoft Canada has created special content, experiences and rewards exclusively for Canadian fans. Ubisoft program lead Simon Joly shares the insights and goals that shaped a content platform for a very passionate community.