Uncle Drew: Inside the PepsiCo Content Studio

When your Pepsi Max character jumps to the big screen, as per Uncle Drew, you “Grab Your Squad and Go”. ...

When your Pepsi Max character jumps to the big screen, as per Uncle Drew, you “Grab Your Squad and Go”. Louis Arbetter, the head of the PepsiCo Content Studio, takes us on the brand journey that led to the holy grail of content – a feature film that actually made box office – sharing how it became a hit and future content plans.