When not to target the multicultural consumer

With the cultural mosaic of Canadian consumers becoming more complex, it’s challenging to know whether your existing advertising is really ...

With the cultural mosaic of Canadian consumers becoming more complex, it’s challenging to know whether your existing advertising is really winning this market.

You may be questioning, is your budget large enough to finitely target the multicultural market? Is it really necessary? Will the ROI be significant enough? Answers to these questions and more will be discussed in depth along with how-to and when-to guidelines to influence the multicultural shopper.

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