Brita’s reimagined shopper journey

From CSR to virtual reality, Clorox’s VP of Marketing, Matt Kohler is reinvigorating the Brita brand. By emphasizing a strong ...

From CSR to virtual reality, Clorox’s VP of Marketing, Matt Kohler is reinvigorating the Brita brand. By emphasizing a strong brand purpose throughout the entire shopper journey, Brita creates a “triple bottom line” to benefit the consumer, the company AND the planet.

This session highlights the importance of corporate social responsibility and the ways business leaders can make a difference in the world.

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