Cannes Digest: Five days down, one awards show to go

Here's a final recap of the week's awards and what's coming up.

Cannes Lions 2019 : Day Four

The 2019 Cannes Lions Festival of Creativity is just a few hours away from coming to an end.

Delegates are spending the day squeezing in as much content as they can before the final speakers leave the Palais stage and festival organizers prep the arena for tonight’s penultimate show.

The final categories are arguably the most significant, with Film, for example, being a part of the festival since the very beginning, and categories like Glass recognizing the industry’s societal contributions.

Canada is in the running for a Lion in Film, Glass and Sustainable Development, but winners in Titanium (for which the country was a no-show) will also be revealed before the night is done.

To recap Thursday’s wins, FCB/Six picked up yet another Lion for its Black & Abroad piece that turned the racist chant “Go Back to Africa” on its head, while Cossette picked up its second 2019 Bronze Lion for the SickKids’ “Airtime” program in Radio & Audio.

And finally, Momentum and McCann each walked away with a Lion (the former nabbed a Silver, while the latter picked up a Bronze) in Brand Experience & Activation for work done in the U.S. and Canada.

Here’s the week’s news:

The Great White North lands in Outdoor

Canadian agencies earn 35 more nods across five shortlists

Canada gets eight mentions in Craft and Entertainment Lions

One Silver, four Bronze Lions for Canada in Outdoor and Design

Bensimon, Edelman win Bronze in Health and Pharma

Juries recognize more than a dozen Canadian campaigns

A Bronze in Music for The&Partnership

Craft Lions for BBDO, Bensimon, Jam3

Momentum wins Grand Prix in Industry Craft

Canadian agencies earn 11 shortlist spots in Film

Is purpose being taken seriously?

FCB/Six wins Grand Prix in Creative Data

Two Media Lion wins for Canada

Gold, Silver and Bronze Lions in PR, Direct, Social

Two nods for Canada in Sustainable Development

Cossette wins Bronze in Radio & Audio

FCB/Six medals again, this time in Mobile

Here are the agencies bringing Lions home to Canada:

Bensimon Byrne (2 Health & Wellness Bronze; 2 Film Craft Bronze)
BBDO (1 Film Craft Silver)
Cossette (1 Social & Influencer Bronze; 1 Radio & Audio Bronze)
Edelman (1 Pharma)
FCB (1 Creative Strategy Gold)
FCB/Six (1 Creative Data Grand Prix; 1 Silver Media; 1 Social & Influencer Bronze; 1 Mobile Bronze)
Grey (1 Silver Social & Influencer Silver)
Jam3 (1 Digital Craft Bronze)
Leo Burnett (1 Design Bronze)
Lg2 (1 Design Silver; 1 Industry Craft Bronze)
McCann (1 PR Gold; 1 Direct Silver; 1 Direct Bronze; 1 Brand Experience & Activation Bronze)
Momentum Canada (1 Industry Craft Gand Prix; 1 Brand Experience & Activation Silver)
Ogilvy (1 Media Bronze)
Rethink (1 Design Bronze; 1 Outdoor Bronze)
Sid Lee (1 Design Bronze)
The&Partnership (1 Entertainment Lions for Music Bronze)

Here are the Canadian shortlist mentions (by category):

Glass 2
Innovation 1
Titanium 0
Outdoor 5
Film Craft 12
Pharma 1
Health & Wellness 10
Print & Publishing 1
Design 11
Digital Craft 3
Industry Craft 2
Entertainment 2
Entertainment for Music 1
Entertainment for Sport 0
Direct 6
Social & Influencer 8
PR 7
Creative Strategy 2
Creative Data 4
Media 9
Film 11
Brand Experience & Activation 1
Creative E-Commerce 2
Radio & Audio 1
Mobile 3
Creative Effectiveness 0
Sustainable Development 2

And here are the shortlisted agencies:

Anomaly
BBDO
Bensimon Byrne
Cossette
Edelman
Ent! Marketing
Felix & Paul Studios
FCB/Six
FCB Canada, Toronto
Grey
Jam3
John St.
Secret Location
Leo Burnett
Lg2
McCann
Ogilvy
PHD Montreal
Rethink
Secret Location
Sid Lee
Taxi
The&Partnership
Zulu Alpha Kilo

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