Labatt: Moving at the speed of pop-culture

An in-depth discussion on how Labatt is upping the ante in marketing by leveraging cultural insights and social data to ...

An in-depth discussion on how Labatt is upping the ante in marketing by leveraging cultural insights and social data to connect with consumers in a personalized and real-time way. With a new in-house creative agency, Draftline, and enhanced data and technology partnerships with Twitter, the Labatt content machine is aimed at getting rooted in culture and hyper relevant to mobile-first consumers.

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