A&W: Staying relevant in a chaotic market

Consumers needs are changing at the speed of light, and while fast food is squarely in the crosshairs of health ...

Consumers needs are changing at the speed of light, and while fast food is squarely in the crosshairs of health and eco concerns, A&W manages to address those issues and appeal to the new mindset. A&W marcom lead Tom Newitt delves into how they manage to stay a step ahead from a strategic point of view.

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