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Brita Canada demonstrates how small choices can make a big impact

Innovative ‘walkumentary’ campaign raises awareness of global clean water issues

Executives-Research-Planning

Business leaders failing to upskill their teams on digital

New research from PwC builds a case for skills training – as opposed to hiring – to succeed on digital initiatives.

TenTree

Challenges remain for brands transitioning from CSR to purpose-led

In Canada, the trend remains predominant among startups and smaller businesses.

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Canadian Tire crowdsources content

The user-generated content play banks on the brand taking a back seat.

Braden-Herschel

View from the C-Suite: Herschel outgrows its ‘hipster’ roots

Braden Hoeppner explains how the Vancouver-based backpack and accessories brand is speaking to culturally savvy travellers.

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Consumers want value from banks in exchange for data

An Accenture report outlines four personas and how willing they are to give up their data.

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Genesis Motors shifts marketing into high gear

The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.

moneris

Moneris taps the passion of entrepreneurs

The payment provider changes its creative focus in its first video spot to better connect with small business owners.

Priceline

Grip wins AOR assignment with Priceline

With a mandate from the discount travel website, the Dentsu agency welcomes its first major U.S. opportunity.

Accenture-Hire

Accenture names new managing director

Piyush Bhatnagar will lead the consultancy’s operations in Toronto, including its widening service offering for marketing clients.

fireflowerecomm

Fire & Flower launches cannabis ecomm platform

Recreational cannabis is available online in Saskatchewan, though the site offers some features for customers in other provinces.

practicekids

Drug Free Kids recruits ‘practice kids’

The non-profit is giving parents a chance to overcome their fears by rehearsing how they talk to their children about cannabis.

hsbc

HSBC surprises clients with global knowledge

The bank aims to show how an international network can have benefits here at home for Canadians.

FrankPalmer2SM

Frank Palmer looks beyond DDB Canada

The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.

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TuGo enlists Engine Digital for strategic assignment

The digital consultancy will help the travel insurance company revamp the way it engages with customers.