Guys don’t like to talk about prostate exams, but they do like to talk about sports, music and movies. So to get guys and doctors talking, McCann took the old latex exam glove and re imagined it as The Famous Fingers Collection: gloves modeled after the famous hands of Hall of Famers, musicians and superheroes. Because making it easier for guys to talk about prostate cancer just might save their lives.

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The Agency A List: McCann

Helping brands play meaningful roles in people’s lives

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Heinz Ketchup asks diners to ‘eat responsibly’

To kick off the important barbecue season, the brand pays homage to another bottle typically associated with summer.

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Drop offers free rides to and from Collision

The loyalty app brings e-scooter sharing to Toronto to reach the 25,000 attendees at the tech conference.

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Havergal College picks Ruby & Foster as AOR

The newest client for recently opened agency will launch a recruitment campaign to differentiate the girl’s school.

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SingleCut Beersmiths turns labels into music trivia

The New York-based brewery’s packaging for its Big in Japan IPA label celebrates western tunes that made it big in Japan.

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Air Miles gets close with Tessa Virtue

The loyalty program hopes to remind customers of the tangible benefits of being a member in phase two of a campaign.

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View from the C-Suite: Endy stays the course under Sleep Country

Co-founder and CEO Mike Gettis says the brand remains focused on keeping true to its roots while rolling out its bricks-and-mortar strategy.

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A misguided response to a long-standing problem

Consultant Stephan Argent questions whether “naming and shaming” clients is the best route to fixing the RFP process.

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How the CMA and RBC plan to tackle talent challenges

The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.

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Innovation Monitor: Tim Hortons adds Beyond Meat to its menu

What the coffee chain’s trial run means for the future of plant-based meat alternatives.

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Former Vice execs launch global cannabis agency

Gram by Gram aims to use a global presence to offer more cultural insights to clients and help them expand to new markets.

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Roots and Travelzoo partner on branded vacations

The apparel retailer’s latest collaboration comes as it continues to evolve into a ‘premium outdoor lifestyle brand.’

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Halo Top gave drivers ice cream without leaving the car

The buzzy brand tapped into captive gridlock audiences ahead of the first long weekend of the summer.

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Kids Help Phone signals a shift

The non-profit is looking to expand its audience to all potential donors who support the youth it serves.

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Up to the Minute: Stephen Thomas names director of digital strategy

Plus, U92 and Alice & Smith get a new GM and Mint announces several new clients.