Sponsored Supplement

All brands need is love…and the insights to build it

New research from Oath reveals six key brand characteristics essential for successfully courting today’s consumers.


Quebec tourism alliance shifts to year-round approach

The tourism group has launched the “Let Go” platform to reach travelers with documentary-style, influencer-inspired content.


Up to the Minute: Blackjet brings on seven new hires

Plus, Keilhauer names VP of marketing and Simmons Sharpe joins Atlantic Lottery’s roster of agencies.

Strategy Awards sign

Calling all strategic thinkers

Work that solved complex problems can now be entered in the 2018 Strategy Awards, which opens with three new categories.


Katie Ainsworth returns to Cossette as ECD

The agency’s Vancouver office has also promoted Pierre Chan and Scott Schneider to creative director roles.


Salinex wants consumers to take a deep breath

The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.

Husqvarna Alexa Automower

Tech in Action: Alexa, mow my lawn

Husqvarna has announced voice-powered Alexa integration with its robotic lawnmower.


How to be a full-stack marketer

Course Compare’s Robert Furtado explains why expanding your skill set can fuel experimentation and growth.


EY opens digital hub in Halifax

The consultancy’s first Centre of Excellence in Canada will focus on providing robotic process automation services for businesses.


BMO launches chatbots on Messenger and Twitter

The bank makes customer support available through a pair of conversational platforms.


Hiku partners with Jackman on retail strategy

The consultancy will help form the customer experience in cannabis dispensaries run by Tokyo Smoke’s parent company.

Andrew Oosterhuis2

Labatt names new director of marketing

As Andrew Oosterhuis (pictured) takes a global role with Stella, Mike D’Agostini takes over Budweiser’s marketing in Canada.


The Body Shop’s grassroots approach to pet activism

The cosmetics company is leaning on pet influencers to bring an end to animal testing in Canada.


Campbell selects Publicis Groupe

Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.


Esso drops Aeroplan for PC Optimum

Loblaw’s partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.