foodbanks

Sponsored Supplement

Do Good. Feel Good. Get Results.

Find out how one national charity is transforming the way businesses think about CSR.

Nescafe

Nescafe mimics the coffee shop

The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.

SABRA 10oz BBQ TOP VIEW

Sabra’s fresh repackaging

Through a redesign and sampling efforts, the hummus brand is appealing to consumers looking for more real ingredients.

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Marketers expect to grow their teams in 2018: study

A recent survey suggests marketers face strong growth opportunities this year.

Timberland

Timberland to push further into Canada

Ahead of launching into ecommerce, the footwear and apparel company is looking to build a more local voice through social.

AirMilesCard

How Air Miles plans to win loyalty

The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.

PaleAle_Product_Mockup_v01

Moosehead aligns its brands

The beer co. has repackaged its four product lines to create more consistent branding.

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Coca-Cola strengthens its sports drink portfolio

Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.

Carlisle-HighRes

Corner Office Shifts: GM’s new SVP and Cadillac president

A round-up of senior-level executive changes you may have missed.

French fries

McCain picks The Hive and Mile Inn

The CPG co will split creative and production duties between the two agencies to improve planning and efficiency.

ToysRUsOntario4

Fairfax to buy Toys ‘R’ Us Canada

The bid will keep the retailer’s Canadian subsidiary and 82 stores up and running.

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Here Be Monsters opens in Vancouver

The new creative agency was founded by partners who bring experience from Taxi and Grey.