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Retail’s role in creating confident cannabis shoppers

Why retailers are in a unique position to establish the trust needed to guide customers through the purchase journey.

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Reengineering Goliath with data, and David with scale

Associate publisher Lisa Faktor on using science-side marketing tools to de-risk big, bold brand ideas.

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Dave Thomas Foundation spins animal adoption tropes

Ads bringing attention to the needs of foster care programs is a rare mass play for the QSR’s charity of choice.

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Best Buy goes back in time for holiday campaign

The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.

Roots

Roots puts ‘nice’ spin on holiday efforts

The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.

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Onlia wants people to think holistically about insurance

The upstart digital insurance firm is taking a prevention-first approach with its first mass campaign.

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Lg2, Rethink among the winners at the ADCCs

Both agencies took home Scarlet Letter awards in addition to multiple Golds.

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2019 MOY: Fountain Tire’s Denise Gohl-Eacrett tackles shopper angst

How the marketer is making lives (and tire purchases) more comfortable and convenient.

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Tech in Action: Alice & Smith hands the ARG keys to AI

Google AI mastered hundreds of human phobias, then took over the gameplay.

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Cadillac Fairview’s new app makes the mall ‘searchable’

From the Tech newsletter: CF Browse gives retailers more data on how customers behave at the mall.

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Stradigi AI to evolve platform with new funding

The company has secured $53 million in Series A funding, with a goal to be one of the top-three AI platforms in North America.

Collecting over 20 years of know-how, Klick’s new 230-page Adaptive Brand Playbook is filled with research and insights to help healthcare marketers build, activate and modernize their brands.

Klick Health announces senior hires

Former CCO of Public Jon Toews is among the five hires and two promotions that were recently made in Toronto and New York.

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Walmart piggy banks on emotion

The retailer continues to focus on building an emotional connection with customers in this year’s holiday ad.

Black Friday

Brands get out early for Black Friday, Cyber Monday

Reports from Shopify and Vividata also show what’s on shoppers’ lists this upcoming sales weekend.