icebergsea

Helping tourists find icebergs near Newfoundland and Labrador

Target used real-time data and user content to address a common visitor pain point.

hollywoodbowl

Tech in Action: An ARG for the modern era

A campaign takes an old-school internet promo tactic to engage new and existing fans with an apocalyptic book series.

fintech2

Clients are wary of open banking: survey

Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.

nomibudget

RBC launches AI-powered budgeting tool

Nomi Budgets is the latest service aimed at helping users more confidently manage their finances.

younglionfilmfirst

Who won the 2019 Canadian Young Lions competition?

A look at the work that earned brand and agency staff a trip to compete in Cannes.

Trust-social-laptops

Trust in organizations at a four-year low

Proof’s CanTrust Index reveals a sharp drop this year, with trust in large corporations and CEOs both down around 10% since 2016.

image1 (4)

Grey Canada restructures leadership team

The agency’s global ECD takes the creative reins to move to a more “borderless” model as Helen Pak and Joel Arbez depart.

firstchoice

First Choice does good with a haircut

The chain of salons builds its community connections by giving back to local charities.

access-card-cellphone-1308747

Contactless payments made up half of transactions in Q1

A Moneris report shows acceptance of tap payments is on the rise.

pgbrands

P&G sales grow as cuts to agency costs continue

The CPG’s best quarterly sales in eight years come amidst plans to invest more in brand building.

dfo

Dairy Farmers of Ontario hope to do it right

The industry association celebrates tradition in an integrated campaign aimed at young parents.

oetker

Dr. Oetker goes Francophile

The brand best known for frozen pizza makes a move into dessert space with new brand and French theme.

McDonald's

McDonald’s puts friendship at the core of recruitment

In its latest teen-focused effort, the QSR promotes itself as a ‘modern and progressive’ workplace.

Dresst

Could Dresst disrupt the fashion industry?

The subscription rental startup brings a no-waste message to Canadian women with a model popularized in the U.S.