digital-trends

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Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

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How have cannabis attitudes changed post-legalization?

Vividata report shows how consumer behaviour has changed, as well as how brand perception could be impacted.

David Pullara

David Pullara out as CMO of Hill Street

The beverage co’s chief commercial officer takes on marketing duties following the elimination of the chief marketer role.

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Muskoka asks urbanites to disconnect

In a campaign for its Detour IPA, the craft brewer moves away from talking about processes and ingredients.

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Sid Lee launches PR unit

The 10-person team, led by Yanik Deschenes in Montreal, answers client demand for an integrated offering.

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Publicis growth flat in Q2

Ongoing reduction of traditional advertising spend in North America offsets gains in other areas.

BackToSchool

Parents have reasons to shop in-store for back-to-school

Most mothers in a survey expect to make multiple trips and a relatively small amount of online purchases.

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YWCA makes construction noise a good thing

The non-profit aims to make guests okay with the disruption, while also driving awareness for the work it does in Vancouver.

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Cossette veterans remember co-founder Bernard Paquet

Bernard Paquet, who helped establish the agency in 1972, passed away on July 11.

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Why it matters where your data is stored

Cyberimpact’s Antoine Bonicalzi on why storing data on Canadian servers has benefits beyond PIPEDA compliance.

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Rival Technologies invests in expanding its consultancy

Founder and CEO Andrew Reid says using Reach3 Insights will help marketers make sense of conversational data.

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BMO invests further in Ryerson tech hub partnership

From Strategy Ad Tech: The bank leverages its relationship with DMZ to find fintech solutions for small business clients.

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MADD drives home the dangers of impaired boating

The organization draws a direct comparison with drunk driving in a bid to change lax attitudes about drinking on the water.

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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.