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Marketers look ahead to ‘legalization 2.0′

With new regulations on the horizon, how can brands win over millions of consumers who are thinking about entering the category?

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Innovation Monitor: Will Foot Locker set trends with Greenhouse?

The retailer aims to get ahead of sneaker culture via a new incubator-cum-consultancy.

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Inside the remaking of a Toronto fintech company

Koho, now controlled by Portag3 Ventures, takes inspiration from Wealthsimple’s “playbook” in charting a new path to growth.

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New York Fries’ big campaign for bigger poutine

The QSR’s campaign focuses on situations a new size is suited for, as well as promoting its environmentally friendly packaging.

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Fuse named experiential and social AOR for Las Vegas

The agency has been tasked with handling campaigns and activations aimed at Canadian tourists.

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Frank and Oak launches collection made from recycled denim

The fashion brand’s latest environmental effort is front-and-centre of its newest campaign and flagship store.

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Jeff Dack named CEO of Wunderman Thompson

The former Carat CEO will helm the agency in Canada as Susan Kim-Kirkland leaves for new opportunities.

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Last Door Recovery Society keeps the cap on the bottle

The Vancouver addiction treatment facility flips a viral trend to send a message about peer pressure.

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Thinkingbox hires five across offices

The arrival of new senior talent aims to grow the digital production studio’s presence in North America.

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Kellogg Canada appoints new president

Former marketing exec Tony Chow takes over local leadership of the company as it continues a diversification strategy.

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Molson Coors commits to more sustainable packaging by 2025

The brewer outlined its sustainability progress in an annual report, which also included the changes it’s making to its portfolio.

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Fondation Emergence flags online hate

A Chrome extension aims to once again make online hate unignorable to convince more social media users to report posts.

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Waterloo Brewing receives cannabis research license

The craft brewer intends to be “the production partner of choice” for companies looking to produce cannabis-infused beverages.