strategy
NB1

Check it Out: Game, set, match for National Bank

The bank held a pop-up during the Rogers Cup in support of its sponsorship.

sodastream

PepsiCo to buy SodaStream

The $3.2 billion deal would give the company a new platform in which to meet changing consumer tastes.

Goop-featured

Goop chooses Jane Gill PR

The PR shop will manage media and influencer relations, events and partnerships for Gwyneth Paltrow’s lifestyle brand.

ECommerce

What obstacle do expanding Canadian retailers face?

A report shows those growing their ecomm footprint internationally will have difficulty personalizing the customer experience.

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A new VP joins #paid to open its platform

Charlie Locke will help brands and agencies run independent campaigns through the influencer marketing company.

Geoff Lee

Bell Media Agency names director of design and brand

Geoff Lee will lead design and brand across television, radio, OOH and digital for all Bell Media properties.

Hotels-Weddings

Hotels.com promotes wedding services with ‘Chaplain Obvious’

The brand’s long-running spokesperson gets ordained for its latest Twitter stunt.

Medical Marijuana/ Cannabis And Accessories

Who will sell cannabis in Ontario?

A look at the companies that are hoping to set up shop in the province in April.

pexels-photo-359989-623x350

Up to the Minute: Canadian Premier League appoints director of marketing

Plus, Brill Communications wins HiSO and Energi PR hires senior account director.

Maserati

Maserati takes to IGTV in new audience strategy

The luxury brand is experimenting with digital content as it begins to skew toward younger buyers, different ethnic groups and entrepreneurs.

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Fuel acquired by Schiefer Chopshop

The Ottawa digital agency will make its tech-focused skills part of the offering at the California-based shop.

soundseeker

Tech in Action: AI turns photos into music

Royal Caribbean allows travelers to turn their vacation pics into a unique, custom soundtrack.

amazongo

Canadians open to more “invisible” payment tech

A survey suggests automated payments could be popular, especially when it comes to addressing major checkout pain points.

central1

Central 1 launches banking on Alexa

The credit union may be the first in Canada to offer customers the ability to make payments and transfer funds on the platform.