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Big brands sign on with government-backed AI institute

The Vector Institute, based in Toronto, aims to advance research and Canada’s claim as a leader in the space.

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Jan Kelley launches incubator

Housed at Communitech, the digital agency wants to help clients get innovations off the ground faster.

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IKEA gets into the connected home

A new product line brings the brand’s trademark affordability and simplicity to the smart lighting category.

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Your chatbot needs a helping hand: column

Eighty-Eight’s Erin Bury on why brands intrigued by the buzzy tech shouldn’t totally abandon the human touch.

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BMO puts weight behind customer wishes

The bank’s new bicentennial campaign aims to inspire with community initiatives.

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Casper teams up with West Elm in Canada

The mattress brand begins selling its wares at a Toronto location, following a partnership struck in the U.S.

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The say/do gap of conscious consumerism: column

Public CEO Phil Haid on why brands “doing good” may not be enough to influence purchase behaviour.

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Red Lion hires new director of strategy

Kira Montgomery moves to the creative side from Carat.

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Johnsonville looks to own the morning

The brand introduces new products as part of a mission to expand its breakfast offering.

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Ace Bakery bets on breakfast

Following its first mass awareness play, the artisanal baked goods brand rolls out a new product innovation.

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Behind Boston Pizza’s urban strategy

The restaurant unveils a new flagship with tech and localization top-of-mind.

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Fresh City Farms delivers a new option

As food and grocery delivery options heat up in Toronto, the brand gets into prepared meals.

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Shoppers Drug Mart rolls out self-checkout

How the move aims to help the retailer’s value proposition.

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Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.