???????????????????????????????????????????????

Last chance: We want feedback on the state of the industry

Brand-side folks also now have until Sept. 29 to vote for the top Marketer of the Year.

einstein-predictive-forecasting-hero5

Salesforce plans to smarten up Einstein

An update to the company’s AI platform brings more predictive possibilities to CRM.

jodiewallis

Insights from Accenture’s new AI lead

Jodie Wallis on the opportunities in the field and what Canada could be doing better to help its development.

ikeaplace

Why IKEA’s new AR app is different

The furniture-focused app is a glance into the possibilities offered by Apple’s ARKit.

2017-04-13_alex_5ds_0033

Clearly hires its first CTO

Alex Buhler gets oversight of the eyewear retailer’s analytics, digital and merchandising teams as it redefines its tech strategy.

1505395807IG_0565_Imaginegunn_CA_2

Innis & Gunn lets Canadians pick its next beer flavour

The Scottish craft brewer aims to learn about local tastes and give its fans a stake in the company.

image003

Check it out: RBC makes ‘somedays’ public

Passersby got a chance to make their goal-setting more concrete with a recent outdoor activation.

Upfront_Oct17POLL

If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

Man holding a goldfish bowl

Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.

bdc

BDC strengthens its bond with entrepreneurs

The bank’s new national campaign aims to connect with the tough, sometimes lonely moments of being a business owner.

image003

Check it out: Ontario shows the downside of ‘under the table’

New consumer protection spots by BBDO address the risks.

martha-gin-4

The gin is in

Craft distilling is catching on, and brewers are getting in on the mix.

SickKidsHartleyFlattened

Here are the 2017 Promo! winners

The awards recognizing the best brand activation programs were handed out in Toronto on Tuesday.

lite-bio-canada

How Guru Energy is taking on the mainstream

The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.

KNIXTEEN_Towel

Knixwear strikes a balance

The “period underwear” brand’s CEO on the tricky task of going after teens.