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The Quickfire: What keeps the AMA’s Russ Klein up at night?

The former Burger King global marketer on ethical dilemmas and why awards matter.

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Consumers show the preferred path for brand contact

CMO Council reports shoppers don’t necessarily need brands to be “everywhere.”

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Sustainability is about specifics for Kruger

Steven Sage says being vague helps no one, even when you fall short on meeting your goals.

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Fast Facts: Shiny happy marketers

Marketers and creative professionals are more satisfied with their jobs than those in other corporate roles.

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Cartier expands over summer

A new CD and director of channel strategy and business development are among the recent hires at the agency.

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Aldo ‘hearts’ individuality

The fashion retailer turns to influencers and their passions for its global fall campaign.

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A colourful take on brain health

The Telus Health Brain Project puts together (and takes apart) art to raise consideration and funds.

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Cesar serves up a canine brunch

The Mars dog food brand zeroes in on mealtime moments between pets and owners with a Canadian-specific campaign.

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Loblaw extends Naturally Imperfect produce to frozen

The lower cost, oddly shaped produce enters a new aisle following positive customer response.

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Publicis bolsters its creative team

More content and CRM work (along with a few new account wins) makes for a hiring binge.

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No Fixed Address wins Mattamy Homes

The home builder becomes the young agency’s biggest client.

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Piller’s picks Jack Russell Agency

The Toronto agency gets the nod to help Piller’s keep pace with grocery trends as its first AOR.

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The&Partnership wins Sleeman, Sapporo

The agency will lead strategy, creative and digital as the brands’ new AOR.

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Huge makes two big additions

A new general manager and group director of creative join the growing agency as it expands it service offering.