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What’s next in ad tech

Oath goes beyond the buzz to break down the tech trends that really matter.

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The Coalition for Gun Control looks to pull the trigger for change

The non-profit launches an advocacy campaign as Toronto nears a record level of homicides in 2018.

Milos Vranesevic

Sun Life puts greater focus on data and analytics

Milos Vranesevic steps in as CMO, having worked at major consumer brands in both Canada and the U.S.

CMO Research

Marketers investing heavily in martech and innovation

Gartner’s annual CMO survey finds increased budgets in those areas in light of a slight decline in overall spend.

RetireReady

Inside TD’s approach to diversity and inclusion

From campaigns for South Asian customers to in-branch accessibility initiatives, here’s how the bank is speaking to diverse segments.

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Four Seasons shifts its global influencer strategy

The company’s “Envoy” program takes a “follower-blind approach” that prioritizes content quality over quantity.

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FCB/Six adds to creative and strategy teams

A creative director and strategy director are among the additions made in response to expanding client work.

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Ubisoft picks Lg2 as primary agency

How the agency will be working with the company’s internal teams and engaging the video game industry.

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Casinos BC comes up with more reasons to visit

The new campaign enlists Jason Priestley to cut through the clutter and increase visitation.

Street Dreams Magazine for AdWeek on October 2, 2018 in New York City.

Overheard at Ad Week NY

Here are some words of wisdom from Lee Clow and other industry luminaries to take with you as we near the end of 2018.

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Digital revenue and shopper spend grew in Q3

A report shows social and mobile has led not just to more traffic for ecomm sites, but greater buying intent.

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Edelman names new corporate practice lead

David Ryan takes on the role after establishing the agency’s financial communications team.

SunLife

Sun Life connects health with wealth

The financial services provider humanizes its approach to deliver an optimistic message around “true wealth.”

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123w hires new creative director

Andrew Passas adds more design expertise to the Vancouver agency.

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Slashing through cultural trends

How Juniper Park\TBWA’s work with Simplii utilized a content and strategy unit that separates fads from marketing gold.