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It’s time to build messaging experiences

We have entered the age of conversation. And every business will need to join in

Endy-Lodge

Endy to open a shipping container showroom

The mattress retailer is the latest to open shop at Stackt, a temporary Toronto market built from modular shipping containers.

icarfpcard

ICA issues retirement cards for the RFP

Cheeky cards calling out bad RFPs launch in tandem with the organization’s latest effort to change the agency selection process.

FIGR

FIGR names director of marketing

Zack Grossman will lead marketing at the cannabis brand, following the hiring of Harvey Carroll as president late last year.

addison

Addison makes first awareness push through branded content

A Quebec electronics retailer’s first marketing effort is a web series showing the hijinks of staff in its stores.

CommonGround

Pressing play on content

Editor Jennifer Horn on why content remains king for marketers.

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Up to the Minute: DDB unveils new visual identity

Plus, Mailchimp ends partnership with Shopify over data and privacy concerns, and Montreal’s Adviso expands.

omvic

OMVIC takes car buyers to school

The consumer protection board is hoping to help consumers see issues before they buy in an 80s sitcom-themed campaign.

2019familytreefeatured

The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

crea2019

CREA sings a song about regret

The association’s latest effort to get Canadians to work with a realtor focuses on some more realistic consequences.

Starbucks-BNB

Starbucks brings elevated coffee tastings into a Toronto home

The coffee brand is educating customers about getting cafe-quality drinks at home to promote a new line of grocery products.

IMG_8556

No Fixed Address hires Dino Demopoulos as first CSO

The agency is looking to grow its strategic offering to tackle more consultative, upstream work with clients.

Division2

Ubisoft taps its competitive fanbase

Video gamers were invited to face off against pro football players in a campaign promoting the launch of The Division 2.

agencyfinal

What do agency insiders expect for the year ahead?

The annual Agency Survey gets industry folk to reveal their wishes, plans and beefs with briefs.