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All brands need is love…and the insights to build it

New research from Oath reveals six key brand characteristics essential for successfully courting today’s consumers.

Clove Lead

Clover Leaf creates an ‘All Natural’ campaign story

The tuna brand hopes to spread awareness of its reformulated products and the fact that canned fish isn’t necessarily less healthy.


Who’s in the running for a Shopper Innovation Award?

The jury has picked the finalists for this year’s awards program, with the winners announced on April 30.

Startup Stock Photos

How to fix PR’s gender imbalance

NKPR’s Natasha Koifman offers steps to support women and end stereotypes about what they bring to the industry.


Emblem picks No Fixed Address as AOR

The licensed cannabis producer aims to have its first marketing initiatives in market ahead of legalization.

Rethink Globes

Rethink becomes part of ICOM network

The agency joins the global network of independents to serve growing clients and access new business opportunities.


Quebec tourism alliance shifts to year-round approach

The tourism group has launched the “Let Go” platform to reach travelers with documentary-style, influencer-inspired content.


Up to the Minute: Blackjet brings on seven new hires

Plus, Keilhauer names VP of marketing and Simmons Sharpe joins Atlantic Lottery’s roster of agencies.

Strategy Awards sign

Calling all strategic thinkers

Work that solved complex problems can now be entered in the 2018 Strategy Awards, which opens with three new categories.


Katie Ainsworth returns to Cossette as ECD

The agency’s Vancouver office has also promoted Pierre Chan and Scott Schneider to creative director roles.


Salinex wants consumers to take a deep breath

The nasal care brand’s first campaign in three years aims to drive differentiation in a highly functional category.

Husqvarna Alexa Automower

Tech in Action: Alexa, mow my lawn

Husqvarna has announced voice-powered Alexa integration with its robotic lawnmower.


How to be a full-stack marketer

Course Compare’s Robert Furtado explains why expanding your skill set can fuel experimentation and growth.