big_ideas1[1]

Sponsored

Simple Truths Propel Big Ideas & Better Advertising

Big ideas and better digital experiences start with simple truths.

Wattpad - Chris Stefanyk 77

Gen Z ‘demand’ brands have a strong purpose

Wattpad’s head of brand partnerships discusses the role of cause marketing in trying to connect with young Canadians.

pexels-photo-359989-623x350

Up to the Minute: Braque adds director of digital

Plus, Church + State grows following client wins, and The David Foster Foundation picks two new agencies.

Desjardins

Desjardins forges ahead with Montreal Canadiens alignment

The financial co-op adds Quebec sportscaster Pierre Houde to the mix in its third “Share the Passion Challenge.”

spotifywarppedbingo

Spotify holds a personalized bingo game

The music streaming service adds an experiential element to its annual “Wrapped” feature.

Accenture Opens Canada Innovation Hub in Toronto to Help Clients Reimagine Their Businesses for the Digital Economy

Inside Accenture’s first Canadian innovation hub

How the new “co-innovation” space will work with the consultancy’s other offerings to bridge the adoption gap.

SmartSpeaker

What does the new year hold for smart technology?

Deloitte’s annual TMT report delves into the forces shaping smart speakers and AI in the year ahead.

googlehome

Strategy Tech’s most read stories of 2018

From smart homes to helping meet adoption hurdles, here’s what our readers were most interested in this year.

Artificial intelligence

A framework for effective AI

Sklar Wilton’s Marina Laven digs through the research to figure out how to get consumers to welcome the new tech.

Civilized Worldwide Inc- -Civilized--Civilized To Acquire Full-S

Civilized to acquire Revolution Strategy

By joining forces, the lifestyle platform and full-service agency enhance their respective client offerings in the cannabis space.

EdelmanMTLcropped

Edelman Montreal expands its ranks

The agency has added several new staff amid a wave of new business wins.

Manulife3

Manulife sings away holiday stress

The financial services provider promotes a more modest approach to spending with carols filled with tips.

Loblaw

Loblaw emphasizes customers’ passion for food

A holiday campaign created for all its market banners celebrates the season’s obsession with food with an original song.

BBR-CDs

Bleublancrouge appoints new CDs in Montreal

Marie-Eve Best and Dominique Bulmer step in to replace Jonathan Rouxel, who departs to focus on AI and entertainment projects.

Lyft_Pete_Happy

Lyft says ‘yep’ to freedom

A new brand campaign focuses on the liberation that comes with using the ride-hailing app.