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NFL Canada picks Publicis

The agency will lead digital and experiential campaigns to celebrate the league’s 100th season with Canadian fans.

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Ontario Lung Association creates a cannabis superhero

“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.

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Disney hires Helen Pak

The former Grey CCO will lead the in-house creative agency responsible for the company’s parks and resorts portfolio.

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Easy Financial looks to the future

The non-prime lender moves away from approval times and interest rates to drive awareness for its financial solutions.

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How often should brands take a stand?

New research suggests consumers have low expectations when it comes to the issues companies will act on.

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Grolsch gets conversation flowing with film buffs

The beer brand extended its TIFF sponsorship into nearby bars with a movie-themed card game.

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Canada Goose celebrates global communities

A new docu-series features three heroes who are ‘breaking boundaries’ and connecting with the outdoors.

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Ubisoft pushes gamers to their ‘breakpoint’

To help a Ghost Recon game stand out from its own titles and the competition, the developer shows how far fans will go for early access.

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Lift & Co. launches a cannabis data platform

The review site is using its consumer data to give brands a one-stop source for insights.

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Tech in Action: Coca-Cola creates harmony with AR

Scanning a can triggers an interactive story related to the brand’s positioning of bringing people together.

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Consumer concerns about the risks of AI persist

A report from TD shows Canadians believe the tech is being developed too quickly and want more control over their data.

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GO Transit helps riders define their ‘GO Time’

The transit agency aims to drive ridership by showing customers how taking the bus and train can help them maximize their time.

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Up to the Minute: AdFarm names new ECD

Plus, Agnostic named AOR for Asus and Citizen grows its team and client roster.

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Ray grows its ranks

Five new team members, including ACD Jeff McLean and former Johnson Insurance marketer Tracy Russell, join in response to new business.