The Koodo campaign continues to focus on why it’s the happiest choice of cell phone providers, and the services it provides to get consumers smiling.

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Camp Jefferson

A young agency that is fanatical about growing its integrated approach.

News

Interbrand maps 150 iconic Canadian brands

Take a look at the brands, past and present, that have made their mark on the country.

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The&Partnership, Cossette strike partnership on Telus

A dedicated team pulling talent from both agencies will handle creative, digital and media work for the brand.

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Coors Light goes beyond parties and Frisbee golf

A colour-changing can is at the core of the beer brand’s plans for more inclusive summer marketing.

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No Fixed Address grows again

New leads for digital, UX, content and project management are among seven new hires at the agency.

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L’Oreal Canada’s new CMO has digital priorities

Stephanie Binette’s plan for moving the beauty brand deeper into digital and consumer relevance.

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Tim Hortons’ plan for its multi-agency model

Thinking of expanding your agency rosters? Tim Hortons’ head of marketing gives you the pros and cons.

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Cara’s quest for relevance

Using in-house expertise and market insights to connect with diners and stay competitive in a cut-throat business.

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The challenges on the horizon (video)

Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.

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Belairdirect celebrates the way we drive

The insurance brand’s new video series offers an emotionally relevant addition to its product-focused marketing.

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Taxi brings on new CD in Montreal

George Giampuranis rejoins the agency world as one of three new hires.

Carter

Check it out: World Series winners join Heinz’ road trip

The boys of summer play a big part in a local stop of an activation campaign.

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Captain Morgan renews focus on the East Coast

Stories told around the bar position the Diageo brand as the ambassador of fun.

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The PROMO! shortlist has been revealed

The campaigns set to compete as the best activation and experiential work in Canada.