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Dainty unveils new packaging

In addition to new anniversary-themed packaging, the brand is working with a chef to position rice as an everyday food.

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Loblaw gives time-strapped shoppers new options

By offering new programs, the grocer expects consumers might shop across all of them.

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Most of Canada will shop Black Friday sales

A poll from SurveyMonkey shows consumers will take advantage of a mix of online and in-store deals.

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Why everyone is copying Greenhouse Juice

The company built a brand in a new category by investing in smart production, premium packaging and home delivery.

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Meet the 2018 Shopper Innovation Awards jury

Here are the industry experts who will judge the most creative and innovative work in Canadian shopper marketing.

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Anne-Marie LaBerge’s quest for a more human brand

BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.

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Are marketers ignoring the aftermarket?

Marketers see value in tending the after-purchase experience but don’t have the authority to do so.

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Coors organizes a scavenger hunt for courtside seats

Why the beer brand has turned to Snapchat to get the most out of its Raptors sponsorship.

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Bob consolidates its strategic offering

Daniel Guimond is named director of the agency’s recently combined digital and content team.

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Canadians divided on cannabis marketing rules

A survey shows half of the country would prefer advertising restrictions similar to tobacco.

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Gender and racial diversity in C-suites remains elusive

A new survey of more than 200 businesses finds women still face an uphill battle to reach senior-most roles.

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BMO Financial names new chief digital officer

Brett Pitts, previously stateside at Wells Fargo, joins the bank to help it develop digital experiences.

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Send+Receive wins Crave It

The agency will handle work for the company’s Burger’s Priest, Via Cibo and Bangkok Buri restaurants.