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Sponsored Supplement

Do Good. Feel Good. Get Results.

Find out how one national charity is transforming the way businesses think about CSR.

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Why Heart & Stroke is seeing red

The organization gets angry in a new campaign that aims to highlight healthcare inequalities facing women in Canada.

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Rethink named AOR for Ontario Science Centre

The agency will handle strategy and creative leading up to the museum’s 50th anniversary celebrations next year.

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Canada’s Young Lions and Young Marketers announced

A look at the Gold-winning work that earned brand and agency staff a trip to compete in Cannes.

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Cadbury Bicycle Factory turns 10

How the initiative aimed at helping Ghanaian students ride to school has evolved since launching in 2008.

Nescafe

Nescafe mimics the coffee shop

The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.

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Sabra’s fresh repackaging

Through a redesign and sampling efforts, the hummus brand is appealing to consumers looking for more real ingredients.

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Marketers expect to grow their teams in 2018: study

A recent survey suggests marketers face strong growth opportunities this year.

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Timberland to push further into Canada

Ahead of launching into ecommerce, the footwear and apparel company is looking to build a more local voice through social.

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How Air Miles plans to win loyalty

The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.

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Moosehead aligns its brands

The beer co. has repackaged its four product lines to create more consistent branding.

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Coca-Cola strengthens its sports drink portfolio

Vitaminwater Active and Powerade Zero are added to the product mix, with the company rolling out integrated campaigns for each.