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Last chance: We want feedback on the state of the industry

Brand-side folks also now have until Sept. 29 to vote for the top Marketer of the Year.

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Shea Weber races a horse

McDonald’s continues its partnership with the Montreal Canadiens to promote its Mighty Angus burger.

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Terry Fox Foundation focuses on the little things

The campaign promoting this year’s run aimed to resonate with a wider audience by showing how easy a small donation could be.

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Leo Burnett wins Vega

The agency will lead strategy and develop a new creative platform for the plant-based nutrition brand.

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Check it out: Shaw goes long with pre-roll

Why an hour-long ad on YouTube was the right choice for the telco.

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CIBC, then and now

150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers’ lives.

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Salesforce plans to smarten up Einstein

An update to the company’s AI platform brings more predictive possibilities to CRM.

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Insights from Accenture’s new AI lead

Jodie Wallis on the opportunities in the field and what Canada could be doing better to help its development.

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Why IKEA’s new AR app is different

The furniture-focused app is a glance into the possibilities offered by Apple’s ARKit.

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Clearly hires its first CTO

Alex Buhler gets oversight of the eyewear retailer’s analytics, digital and merchandising teams as it redefines its tech strategy.

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Innis & Gunn lets Canadians pick its next beer flavour

The Scottish craft brewer aims to learn about local tastes and give its fans a stake in the company.

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Check it out: RBC makes ‘somedays’ public

Passersby got a chance to make their goal-setting more concrete with a recent outdoor activation.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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Your audience is smarter than a goldfish: column

Juniper Park\TBWA’s Mark Tomblin takes on false claims about shrinking attention spans and the impact on creative.

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BDC strengthens its bond with entrepreneurs

The bank’s new national campaign aims to connect with the tough, sometimes lonely moments of being a business owner.