beckOOH

Beck Taxi drives a more personal connection

The brand’s new campaign in Toronto takes aim at the competition by focusing on the people inside its cabs.

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Is retail growth as strong as it seems?

Taking gasoline sales out of the equation paints a far less optimistic picture.

Vickie

Miss Vickie’s promotes the night in

The PepsiCo brand continues its focus on quality time for couples with a new campaign.

CIBC

CIBC celebrates its 150th with a digital mosaic

The bank is using social media aggregation for a Canada 150 campaign that celebrates diversity.

TSFF-2

Toronto Silent Film Festival’s puzzling campaign

The event once again leverages Instagram to reflect the innovation behind the movies it screens.

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Pricing Solutions acquired by Iris

International shop sees high growth potential in pricing strategy and plans to seed its network with it.

OSAP

Ontario targets the monkey on students’ backs

The government’s first student-focused campaign uses humour to communicate OSAP changes.

DentsuBos - New Hires - March22_17[1]

DentsuBos adds to Toronto creative team

The agency has brought on 10 new staff to grow the department, including a pair of new creative directors.

chillico

Videotron launches a chatbot

Customers can get show and movies recommendations based on what they say to “Chillico.”

sxswvr

Not all tech can live up to the hype: column

Publicis Toronto’s head of digital on VR, chatbots and how likely they are to have an immediate impact.

thunder

JWT partners with Thunder on programmatic creative

Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.

snapchat

Hootsuite bets big on boosting data

The social platform’s third acquisition this year brings Snapchat analytics to an already growing offering.

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Strategy Awards names its three co-chairs

Meet the industry pros leading the jury for the awards recognizing the best planning work in Canada.