BRPCustomer

Anne-Marie LaBerge’s quest for a more human brand

BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.

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Are marketers ignoring the aftermarket?

Marketers see value in tending the after-purchase experience but don’t have the authority to do so.

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Coors organizes a scavenger hunt for courtside seats

Why the beer brand has turned to Snapchat to get the most out of its Raptors sponsorship.

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Bob consolidates its strategic offering

Daniel Guimond is named director of the agency’s recently combined digital and content team.

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Canadians divided on cannabis marketing rules

A survey shows half of the country would prefer advertising restrictions similar to tobacco.

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Gender and racial diversity in C-suites remains elusive

A new survey of more than 200 businesses finds women still face an uphill battle to reach senior-most roles.

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BMO Financial names new chief digital officer

Brett Pitts, previously stateside at Wells Fargo, joins the bank to help it develop digital experiences.

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Send+Receive wins Crave It

The agency will handle work for the company’s Burger’s Priest, Via Cibo and Bangkok Buri restaurants.

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Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

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Check it out: The worst kind of drain clogs

A City of Toronto campaign reminds city dwellers of the mess that awaits those who use pipes for personal waste disposal.

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Fisherman’s Friend forges ahead with Suck It Up

The brand’s new online spots are part of a series that have helped it reach significant sales growth.

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Changes come to Cossette’s strategy department

The agency promotes a new VP of strategy as CSO Jason Chaney prepares to go client-side at Koho.