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A note to our new readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

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Red takes off with NewLeaf Travel

The new, low-cost entrant to the air travel category is one of four new accounts recently picked up by the agency.

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Up to the Minute: FCB wins Ontario Tourism (again)

Plus, Media Profile makes a slew of promotions and more news you may have missed.

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The Give Agency pops up in Toronto

For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.

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Juniper Park\TBWA builds its strategy strength

Chief strategy officer Mark Tomblin talks additions to the merged shop’s team.

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McDonald’s starts an existential debate

In a new national campaign headed to the Super Bowl, the brand ponders the presence of bacon in its classic menu item.

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The voice behind artificial intelligence

From a consumer perspective, the advancement of AI might be less important than how they interact with it.

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Welcome to Marketing Tech

What readers can expect from our expanded technology and innovation coverage and new weekly newsletter.

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Cossette Health joins forces with Highline Beta

The partnership looks to support the evolving model at the agency’s health-focused division.

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Microsoft bets on Montreal AI

The tech giant acquires deep learning startup Maluuba and further invests in the city’s growing AI community.

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Why Buick is turning to WeChat

The car brand hopes to use the platform to build brand affinity with Chinese Canadians.

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Wealthsimple fights the mad financial world

The digital investing service strengthens its positioning as a haven for simplicity with its second mass campaign.

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Entries now open for the 2017 Marketing Awards

There are four new ways to pick up a Gold “M” this year.

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RBC looks beyond financial gain

A new global brand promise for the bank’s Wealth Management group shows the social impact of strong planning.