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What’s going on at Kraft Heinz?

Brian Kerr talks post-merger culture, rocking foundations and betting on product innovation.

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Taco Bell, beer and the battle for diners

Restaurant growth in Canada is flat, so Taco Bell is changing its brand to bring more millennials through the door.

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Fast Facts: Tweaking ecommerce spend for retention

A case to shift mobile spending away from acquisition-only.

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WFA survey reveals battle of the briefs

The biggest brands and the biggest agencies see integrated campaigns coming together in very different ways.

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Julie Georgas joins Zeno Canada

The Instigator Communications founder closes that shop’s doors, bringing several clients to her new agency.

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Community works to broaden its offering

Recent leadership hires aim to strengthen the agency’s expertise outside of its branding and experiential wheelhouse.

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Reitmans taps into style habits

The retailer helps women through the “I have nothing to wear” moment as part of a customer-centric strategic shift.

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TIFF puts storytelling in context

The organization uses geo-targeted ads to drive home Canada’s legacy in film, TV and advertising.

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Testicular Cancer Canada embraces embarrassment

The organization’s first bilingual campaign explores what’s worse than talking about testicular health.

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Lg2 takes Best in Show at Crystals Radio Awards

The agency’s anti-texting and driving spot for SAAQ takes the top prize.

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Now accepting: 2017 Agency of the Year submissions

Agencies have until May 15 to submit a list of campaigns for the annual competitions.

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Check it out: Porsche goes retro on social

New artwork by British illustrator Guy Allen aims to evoke nostalgia and create a social media dialogue.

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How to reverse declining beer consumption

A report suggests new flavours and craft beers could increase the appeal of the category for Canadians.

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OneMethod names new managing director

James Grant moves over from parent agency Bensimon Byrne with a mandate to continue the shop’s growth.