Louis Duschene, EVP, General Manager; Melanie Dunn, president and CEO; and Daniel Shearer, EVP, General Manager are leading Cossette’s consumer-centric charge.

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Cossette

The shop’s consumer-centric revamp gets kicked into high gear.

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L’Oreal Canada’s new CMO has digital priorities

Stephanie Binette’s plan for moving the beauty brand deeper into digital and consumer relevance.

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Tim Hortons’ plan for its multi-agency model

Thinking of expanding your agency rosters? Tim Hortons’ head of marketing gives you the pros and cons.

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Cara’s quest for relevance

Using in-house expertise and market insights to connect with diners and stay competitive in a cut-throat business.

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The challenges on the horizon (video)

Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.

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Belairdirect celebrates the way we drive

The insurance brand’s new video series offers an emotionally relevant addition to its product-focused marketing.

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Taxi brings on new CD in Montreal

George Giampuranis rejoins the agency world as one of three new hires.

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Check it out: World Series winners join Heinz’ road trip

The boys of summer play a big part in a local stop of an activation campaign.

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Captain Morgan renews focus on the East Coast

Stories told around the bar position the Diageo brand as the ambassador of fun.

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The PROMO! shortlist has been revealed

The campaigns set to compete as the best activation and experiential work in Canada.

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PFLAG debuts new branding

Launched at Toronto’s Pride celebrations, the non-profit’s new visual identity is meant to reflect everyone in the LGBT community.

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Dare taps into something special

The brand takes a deeper storytelling approach to celebrate a limited-edition version of its Maple Creme cookie.

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Cannes Lions Digest: The record-breaking year

The final tallies, the final winners and final thoughts from inside the jury room.