abourdeau » strategy

Annette Bourdeau

Contact Annette by sending an email to abourdeau@brunico.com

Articles by Annette Bourdeau
News

Beer wars: Canadian vs. Blue

High summer is upon us, and that means war (if you’re a beerco). Feeling nostalgic and patriotic (must be the heat), we scoped out the ad battle plans of two quintessentially Canadian beer brands – Canadian and Blue – and asked Tom Murphy, CD at St. John’s-based Target, and Fred Roberts, VP/CD at Toronto-based Cundari, to referee the always-heated fight for suds supremacy.

News

Virtual personal shopper

Buying electronics can be an overwhelming experience, even when surfing from the comfort of your own home. To make the process a bit easier, many retailers (including Best Buy, Future Shop and Henry’s) are integrating iGoDigital personalized recommendation software onto their websites.

News

A ribbon runs through it

The Canadian Breast Cancer Foundation is playing with the iconic pink awareness ribbon in ‘Connected,’ this year’s campaign for the annual CIBC Run for the Cure.

News

Putting a face to blood donation

The Canadian Breast Cancer Foundation is getting social.

News

NL Tourism gets ‘real’ on the Gardiner

Commuters along Toronto’s busy Gardiner Expressway have had something unusual to look at while stuck in gridlocked traffic lately. St. John’s-based Newfoundland & Labrador Tourism commissioned artist Cam Mahy to paint a calm-inducing coastal scene to get Torontonians thinking about an eastern getaway. Mahy spent three weeks crafting his masterpiece .

News

Looking glass shatters misperceptions

Eating disorders aren’t something that people can just ‘snap out of.’

News

Work in the park

Why just daydream about escaping the office when you can actually do it?

News

The shows

A

News

The ’80s are calling

Whether you love it or hate it, it’s hard to miss the array of pastel

News

The SunChip also rises

Under Canadian Gannon Jones, SunChips spread sustainability and health initiatives into the States.

News

March of the cameras

Toronto-based Olympus Canada’s first foray into TV is off to a good start.

News

Insurance agents = shark food

Hate insurance companies? You’re not alone.

News

Le Lait sneaks into showrooms

Le Lait is testing out a new kind of product placement: stealthily slipping milk cartons into furniture showroom fridges.

News

Farewell, YSL

By sheer coincidence, the Montreal Museum of Fine Arts unveiled an exhibit dedicated to the works of legendary designer Yves Saint Laurent just three days before his death. This was the institution’s first time dedicating space to a fashion designer, as part of a strategy to attract a younger audience.

News

Honda dreams in green

Honda’s global Earthdreams program is waking up in Canada with the announcement of the first Canuck-specific activation.