Annette Bourdeau

Contact Annette by sending an email to abourdeau@brunico.com

Articles by Annette Bourdeau
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Your brand, the hero

Talk about value add. This summer, Torontonians will be able to get a free eco-friendly cab ride and an ice-cold drink, courtesy of Lipton Iced Tea.

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Shopping for good

Instead of taking environmentally irresponsible flights, why not collect points to earn eco-friendly rewards?

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Sun-Rype keeps it real

What better way to reinforce that a product is made of real fruit than by animating a commercial using real fruit?

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PC keeps getting greener

Loblaw Companies is reinforcing its rep as a leader in competitively priced, effective, eco-friendly products with its latest addition to the PC Green line: an automatic dishwashing detergent that is phosphate-free.

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McDonald’s tries pop art

A chic art opening at Toronto’s chi-chi art deco venue the Carlu, hosted by… McDonald’s?

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Vancity greens Dockside

Vancity is going beyond the extra mile to prove its commitment to the community.

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SunChips shines with Juniper Park

Thanks to a new 10-acre solar power collection field in Modesto, Calif., many SunChips in the States are now made in a solar-powered factory. The brand is leveraging its green attribute with a playful mass campaign featuring ‘solar-powered’ executions by new(ish) Toronto agency Juniper Park.

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Trashy Brand Engagement

To get kids excited about recycling (not to mention the launch of its third season), the PBS show Design Squad teamed up with Stamford, Conn.-based youth marketing agency BKFK (By Kids for Kids) for an Intel-sponsored contest to build useful items from garbage. The Trash to Treasure Competition offers a $10,000 college scholarship from the Intel Foundation, and a Dell laptop for the best invention made of post-consumer materials.

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Travel Alberta lifts commuters away

Ever wanted to teleport yourself right out of your morning commute?

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Maintaining the noise: Adidas’ Micki Rivers

Adidas Canada’s Micki Rivers gets the right people wearing her brand – and everyone else talking about it

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NutriSystem zeroes in on bloggers

When diet brand NutriSystem launched in Canada last December, it opted to use social media to augment PR tactics and ads adapted from its global HQ in Horsham, PA.

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Mmm, First Flavour’s tasty ads…

The latest print ad for Welch’s grape juice is good enough to eat.

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Qualcom takes the guesswork out of marketing

What if cashiers wore burgundy smocks instead of plum? Would sales increase if the font on signage were bigger? What if stores smelled different?

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Shreddies don’t want to be square anymore

It’s all about perspective.

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Vespa’s gang of squares

Watch out. Next time you turn a corner, you just might run into a six-foot-tall hipster with a head made of Vespa handlebars.