Strategy Staff

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Articles by Strategy Staff
Dollar Shave Club

Small is the new big (and big is the new small)

TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.

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CASSIES Grand Prix: Proving the power of hugs

The diaper brand capitalized on its name to become the champion hugger.

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CASSIES Bronze: Koodo makes a positive case

Camp Jefferson and the wireless brand pitched its customer service strength to win new converts.

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CASSIES Gold: Nissan conquers all conditions

The car brand took on winter in a warm, folksy tone to sell its Rogue CUV.

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CASSIES Silver: Interac stays in the black

The campaign by Zulu Alpha Kilo is recognized for its sustained success.

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CASSIES Gold: Swapping gifts for Skittles

The confectionery brand inserted itself into the holiday season by finding an untapped angle in excessive gift giving.

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CASSIES Gold: Love is in the Doritos chip bouquet

BBDO reimagined the classic Valentine’s Day gift to promote its limited-time ketchup flavour.

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CASSIES Silver: Leon’s turns street furniture into discounts

Taxi’s coupon scheme placed the furniture retailer on the Quebec map.

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CASSIES Bronze: Interac’s debt-free January

Zulu Alpha Kilo’s campaign cut through the Christmas cheer by presenting a less joyous January.

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CASSIES Silver: Shock Top has no filter

Anomaly and Shock Top made the most of an orange slice with an attitude.

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CASSIES Silver: Cineplex prioritizes pleasure

Zulu Alpha Kilo helped the entertainment brand build an emotional connection with audiences.

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CASSIES Bronze: Milk West’s snackable content

DDB’s branded content reminded teens to drink their milk.

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CASSIES Silver: McDonald’s stirs up a winning rivalry

Cossette and the QSR built a campaign around a special burger to test on Bruins fans.

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CASSIES Bronze: Super C will not compromise

Publicis Montreal and the grocery chain targeted smart shoppers with a new spokesperson.

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CASSIES Silver: Spotify’s musical locales

Anomaly and the music streaming service created friendly neighbourhood playlists.