Strategy Staff

Contact Strategy by sending an email to fquadri@brunico.com

Articles by Strategy Staff
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CASSIES Gold: The Liberals’ hurricane win

Bensimon Byrne tapped a trusted nonagenarian to shore up the seniors vote.

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CASSIES Silver: Providing Chatr for life transitioners

With BBDO and Balmoral, the wireless brand grew its business by targeting new Canadians.

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CASSIES Silver: Reitmans pitches a younger crowd

With Tank, the brand worked to make its clothing relevant to a new audience.

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CASSIES Silver: This is why you should play Lotto 6/49

Sid Lee helped the lottery brand regain relevance in Quebec.

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CASSIES Bronze: Special K takes on self-doubt

Leo Burnett’s #OwnIt campaign took on women’s relationship with food.

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CASSIES Bronze: The Liberals strike back

Bensimon Byrne’s campaign turned the tables on the opposition and contributed to Justin Trudeau’s majority win.

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CASSIES Bronze: Coke bottles shareable music

The Hive turned the brand’s iconic bottle into a music player.

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CASSIES Bronze: Rediscovering Nature Valley

Cossette’s campaign encouraged kids to disconnect from devices and reconnect with the outdoors.

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CASSIES Bronze: TD dreams with small business owners

Leo Burnett’s campaign partnered with small businesses to change perceptions of the bank.

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CASSIES Bronze: Kellogg’s treat trade

Leo Burnett helped Rice Krispies boost holiday sales in successive years.