Strategy Staff

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Articles by Strategy Staff
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The new vision of the Inner Child

I first noticed it when, in deepest blue-worsted Toronto, I began wearing a bright orange Mickey Mouse silk tie.It struck me again the day I bought a bicycle.By the time I found myself sitting, along with every other baby boomer, through…

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Advertising that is not by the book

What makes Western advertising distinctive and unique? Could it be the mountains? The ocean? Or maybe it is Land’s End, the last collecting point for wandering souls in search of a better way.No, after a lot of thought, I know the…

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A sample of current practices

Sampling and demonstrating, at one time no more complicated than cheese and crackers on a tray, is showing increasing evidence of sophistication with the use of mobile sampling stations, premium giveaways, character appearances, cross-promotions and consumer research.And while some of these…

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Correction

In our June 29 issue, it was incorrectly stated that Thomas A. Moore, president of Toronto-based Procter & Gamble & regional vice-president Canada, had resigned his position to pursue other interests. In fact, Moore was named vice president-health care products, Procter…

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FedEx launches trip promo

Toronto-based Federal Express has just launched a summer promotion, automatically giving customers who ship internationally the chance to win a prize draw in the fall.The prizes to be given away are: three trips for two to the Grand Lido in Negril,…

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Editor returns to TL

The new editor of Toronto Life is a returnee to the fold after leaving one of the best city magazines on the continent in 1974.John Macfarlane, who was editor of Toronto Life from 1972-74, rejoins the magazine on July 27, leaving…

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Editorial On the offensive

There is an old joke that makes a point about differing perceptions and perspectives.It occurs in a psychiatrist’s office, where a doctor is taking his patient through a standard Rorschach test. As the doctor asks his patient what he sees in…

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Metropolitan Life to back biathlete

Metropolitan Life has signed Canada’s best biathlon specialist to a two-year financial support program that puts her on the road to gold at the 1994 Winter Olympics in Lillehammer, Norway.Myriam Bedard, the 22-year-old Neufchatel, Que. native who won a bronze medal…

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LETTERS

LETTERS to the editor should be accompanied by a home and business telephone number so that they may be verified. The editor reserves the right to edit letters for brevity if necessary.IBM respondsA recent article appearing in your June 15 publication…

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Two pools draw fire, CAF says

Complaints to the Canadian Advertising Foundation were up considerably in 1991, says the organization in its complaints summary for last year.In 1991, complaints were up 33% over 1990 numbers, says the foundation, reversing a 1980s trend that had complaints showing a…

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Royal banks on seniors show

The royal Bank is sponsoring four days of concerts at Toronto’s Roy Thomson Hall by more than 800 senior performers.Beginning Aug. 17, the concerts will feature comedians, choirs, concert and dance bands, soloists and variety acts.Signed to appear are John Hollywood,…

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For the record…

Hostess Frito-Lay is expected to forge closer marketing ties with sister company Pepsi-Cola Canada now that PepsiCo Foods International is sole owner of the Canadian snack food company.On June 25, PepsiCo, which also owns Pepsi-Cola Canada, announced it had acquired the…

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Maclean’s publisher Segal smart, tough

Brian Segal’s appointment as publisher of Maclean’s was a knuckleball of sorts.Pundits of every stripe swung at the news and missed. It was all rather like American League players trying to read a career National Leaguer who has been traded.Yet despite…

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Developers back unity

Land developer Cadillac Fairview has spearheaded a grassroots national unity campaign in which about 2.5 million ‘Friendship Cards’ are to be signed by ordinary Canadians across English Canada and mailed to households in Quebec.’Speak up for Canada – We Belong Together’…

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Dell goes retail

After stunning the computer world with the success of its direct-order personal computer business, Dell Canada has quietly begun distributing through mass merchandise retailers.Last week, Richmond Hill, Ont.-based Dell introduced a new clone-buster pc line, Precision, to be sold through Price…