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Articles by Strategy Staff

Developers back unity

Land developer Cadillac Fairview has spearheaded a grassroots national unity campaign in which about 2.5 million ‘Friendship Cards’ are to be signed by ordinary Canadians across English Canada and mailed to households in Quebec.’Speak up for Canada – We Belong Together’…


Dell goes retail

After stunning the computer world with the success of its direct-order personal computer business, Dell Canada has quietly begun distributing through mass merchandise retailers.Last week, Richmond Hill, Ont.-based Dell introduced a new clone-buster pc line, Precision, to be sold through Price…


Powell brings new angle to the beer biz

If anyone had any lingering doubts that the old ways of marketing beer have changed forever, they were pretty much removed when John Labatt Limited announced the appointment of Hugo Powell as president of Labatt Breweries of Canada. The classic packaged…


Terry MacDonald-Cadieux

Stella Pharmaceutical/Slim FastThe road that led Terry MacDonald-Cadieux to her current position as assistant director of marketing at Stella Pharmaceutical/Slim Fast Nutritional Foods was unusual, to say the least. MacDonald-Cadieux has a second career as a professional race car driver, competing…


How Consumers Read Magazines

For 20 years, the magazine reading habits of Canadian consumers have been the focus of an annual research study conducted by PMB Print Measurement Bureau, a non-profit association of publishers, advertising agencies and advertisers.This year’s study was released June 10 in…