Strategy Staff

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Terry MacDonald-Cadieux

Stella Pharmaceutical/Slim FastThe road that led Terry MacDonald-Cadieux to her current position as assistant director of marketing at Stella Pharmaceutical/Slim Fast Nutritional Foods was unusual, to say the least. MacDonald-Cadieux has a second career as a professional race car driver, competing…

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How Consumers Read Magazines

For 20 years, the magazine reading habits of Canadian consumers have been the focus of an annual research study conducted by PMB Print Measurement Bureau, a non-profit association of publishers, advertising agencies and advertisers.This year’s study was released June 10 in…