Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
c160011-043-623x350

Destination Canada picks new agency partners

The tourism organization selects new digital and media partners to build on its established content strategy.

Car2Go

Car2Go delves into branded content

Canadian YouTubers factor into the car-sharing brand’s new strategy as it supports its new Mercedes partnership.

tacobell

Taco Bell gets artistic

The QSR collaborated with four different artists on its first Canadian out-of-home campaign.

SMW1 (1)

The List: Wattpad’s evolving influence

We’re rolling out our choices for the top news-making and innovative companies of the year. Here, we look at the platform’s strategy for global content partnerships.

samsungfearless

Samsung takes a 360-degree view on fears

The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.

Copied from Media in Canada - 1-1-2

Buy your tree from Bacardi

A pop-up Christmas tree market aims to build a connection between the rum brand and the holiday season.

brian

Brian Fetherstonhaugh on retaining young talent

OgilvyOne’s CEO on managing turnover, taking a scalpel to workflow and why culture is about more than ‘Thirsty Thursdays.’

IMG_1721-623x350

Kids Help Phone keeps quiet

The organization forgoes a script, using an immersive 360 post to tell its story.

SMG group photo

MAOY Bronze: Starcom’s year of disruption

The agency focused on data and embraced digital to win new clients.

Copied from Media in Canada - Gayton

Lg2′s Jeremy Gayton appointed as NABS chair

The ad industry veteran will begin a three-year term with the organization, with plans to increase its visibility and stay relevant.

IMG_5951-623x350

CREA offers hot tea to ease hot housing pains

An experiential activation in Toronto aims to alleviate some stress among home buyers and sellers.

DSC01324-623x350

Check it out: Cadillac Fairview’s great big selfie

The retail property co’s Eaton Centre asks Torontonians to show their style on the (very) big screen.

Kia-Cube-623x350

Kia Canada’s quality surprise

The auto brand hopes to shift value-based perceptions of its cars using spatial augmented reality.

Skip-Dad-623x350

Quebec Toyota Dealers lets viewers ‘skip dad’

The association is the latest brand to put a fun spin on pre-roll ads to target millennials.

FF

Frosted Flakes goes after the millennial man

A new all-digital campaign from the Kellogg brand goes after male sports fans.