Bree Rody-Mantha

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody-Mantha
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Alain Desormiers’ really big startup

Touché’s founder still runs his agency like it’s just starting out. That approach fuelled a year of big wins, including strategy’s Media Agency Leader of the Year title.

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Could a simple .txt help save your spend from ad fraud?

Spoofers steal millions from advertisers, but the IAB is offering a simple idea to staunch the bleeding.

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TIFF blurs promotion and delivery of film

A new partnership with Toronto’s Union Station features the best of Canada’s history on screen.

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Fall TV 2017: What’s all the complaining about?

Media folk air their grievances. Broadcasters respond.

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The state of programmatic

Brian Schwartz, director of programmatic at Xpeto, on what frightens clients and how the practice is shaping the media world.

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Cossette wins Quebec Tourism Alliance

The agency will help the organization develop the “QuebecOriginal” brand as its new creative AOR.

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Check it out: Forty Creek finds a good place on TV

The whisky brand is embarking on its most expensive campaign yet as it aims to tell its brand story to Canadians.

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Can YouTube keep your ads safe?

Machine learning, new monetization criteria and third-party measurement are giving some experts hope.

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Destination Canada picks new agency partners

The tourism organization selects new digital and media partners to build on its established content strategy.

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Car2Go delves into branded content

Canadian YouTubers factor into the car-sharing brand’s new strategy as it supports its new Mercedes partnership.

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Taco Bell gets artistic

The QSR collaborated with four different artists on its first Canadian out-of-home campaign.

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The List: Wattpad’s evolving influence

We’re rolling out our choices for the top news-making and innovative companies of the year. Here, we look at the platform’s strategy for global content partnerships.

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Samsung takes a 360-degree view on fears

The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.

Copied from Media in Canada - 1-1-2

Buy your tree from Bacardi

A pop-up Christmas tree market aims to build a connection between the rum brand and the holiday season.

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Brian Fetherstonhaugh on retaining young talent

OgilvyOne’s CEO on managing turnover, taking a scalpel to workflow and why culture is about more than ‘Thirsty Thursdays.’