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Crissandra Ayroso

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eBay helps MasterCard help Big Bros.

MasterCard, a longtime supporter of Big Brothers Big Sisters of Canada, ‘wanted to try something new this year, because with our CHL, NHL and PGA sponsorships we have access to some assets that we know a lot of Canadians would think are priceless, unique experiences,’ says Tammy Scott, Toronto-based VP, brand marketing, MasterCard. ‘So we thought, let’s try an eBay auction.’