Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
orangetheory

Behind Orangetheory’s rapid Canadian expansion

The fitness brand is breaking through by tapping into a demand for performance-tracking tech and data.

couche

Couche-Tard acts like a good neighbour

The convenience store banner moves towards more bold, humorous brand-building in its latest Quebec campaign.

juicyfruit

Juicy Fruit remixes its classic jingle

The gum brand is looking to make “an ear worm” more relevant to Gen Z and bring them into the fold.

Will_COTS_Toxic_ftd

Children of the Street shows the signs of toxic masculinity

The non-profit continues its mission to end sexual violence by educating young men on one of its root causes.

westjet

WestJet shows appreciation for one of its own

The airline spotlights how it has worked with Make-A-Wish, enforcing the role of “care” in its brand positioning.

Planning-Research

Using data as an aide for tone deafness

A CMO Council survey reveals how marketers can use “dark” data to think about customers as humans, not targets.

addison

Addison makes first awareness push through branded content

A Quebec electronics retailer’s first marketing effort is a web series showing the hijinks of staff in its stores.

omvic

OMVIC takes car buyers to school

The consumer protection board is hoping to help consumers see issues before they buy in an 80s sitcom-themed campaign.

crea2019

CREA sings a song about regret

The association’s latest effort to get Canadians to work with a realtor focuses on some more realistic consequences.

belairdirect

Belairdirect gets customers out of scary situations

The insurance company addresses the lack of control its customers feel without its usual knight pitchman.

GK2

Gaby lands in Calgary Co-op

Gabriella’s Kitchen brand extends its reach as demand for “better for you” frozen entrees heats up.

country harvest packaging2

Weston revamps Country Harvest

New bolder packaging aims to help the brand stand out on shelf by highlighting healthy heart ingredients.

dark-3162837_640

What’s driving today’s shopper profiles?

WGSN says consumer impatience, decreasing human engagement and a new green ethos are shaping the retail landscape.

Gwyneth Paltrow Tries Out Flow Alkaline Spring Water's Latest Augmented Reality Grocery Experience at ExpoWest

Flow brings AR to the grocery aisle

The Canadian water brand has partnered with MemoMi to install its mirrors in stores as part of a sampling program.

TenTree

Challenges remain for brands transitioning from CSR to purpose-led

In Canada, the trend remains predominant among startups and smaller businesses.