Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

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Serta thinks outside the box

The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.

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Innovation Monitor: P&G pursues sustainable diapers

The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.

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Rogers, L’Oreal and Princess Margaret name new marketing heads

Three top organizations in their fields have recently named new leadership.

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BMW brings M Festival to Canada

The automaker brings high-performance M series aficionados together as its builds its experiential side.

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The appeal of the specialty grocer

Smaller boutique retailers are seeing a growth spurt as they offer convenience for more frequent shoppers.

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Sustainability and health-led disruptors enter retail

From a plant-based grocer to sugar-free ketchup, here’s how four brands are taking their ethos into a new territory.

Pizza Pizza Limited-Pizza Pizza Adds Plant-Based Protein Options

CPGs take to QSRs

Kraft Heinz and Yves Veggie Cuisine went beyond grocery, partnering with Smokes and Pizza Pizza to drive shopper engagement.

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In the aisles at Golf Town

CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.

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Vivintel breaks down Canadian esports market

New research finds that while Gen Z dominates, there is a sizeable high-net worth contingent of Gen Xers.

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Country Harvest hosts new podcast series

The Weston-owned brand uses an audio strategy to shift perceptions of what it means to be a “breadwinner” today.

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Pizza Pops gets weird again with its fans

The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.

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Fan Expo lets geek flag fly

The event’s first Pride activation is part of a slate of initiatives to be more welcoming to LGBTQ and younger attendees.

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Tag hires new client lead

Katie Musgrave joins from Tribal, adding digital strategy expertise to the Toronto boutique agency’s offering.

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Back-to-school spending to continue growing

In addition to increased online shopping, a study also suggests parents are making multiple in-person trips to find the best deals.