Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Saxx comes out of left field

The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.

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Belgian Moon gets experiential in a shipping container

The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.

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CIBC goes after seasoned travellers with Aventura

The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.

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Country Harvest helps fuel the go-getters

The Weston brand takes a less product-focused approach to reach younger consumers driving new demand in bread.

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Canadians’ spending habits across provinces

Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.

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What can CPG learn from the Kraft Heinz nosedive?

Retail expert Tony Chapman and marketing professor Ken Wong discuss the challenges faced by brands across the grocery board.

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6Degrees appoints head of experiential and packaging

Warren Paisley has joined the retail agency to handle needs on both sides of its business.

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Eco-watch: Brands tackle sustainable packaging

Pigeon Brands’ Elyse Boulet discusses how major players are applying innovative solutions to the packaging conundrum.

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H&R Block brings the humour back to tax time

The company updates its “Get What’s Yours” campaign to once again show Canadians the benefit of utilizing an expert.

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Cobs Bread touts the perks of being a franchisee

The bakery chain focuses on people and community to compete with improved offerings from grocery and coffee chains.

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DivaCup aims to start a period revolution

The menstrual cup brand is hoping to drive trial by getting women to question traditional feminine hygiene products.

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LCBO picks Lg2 as new AOR

The crown corp consolidates two previously separate assignments with the agency’s Toronto office.

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Canada Media Fund shows where your favourite shows are “Made”

A new campaign aims to promote homegrown film and TV to help the industry compete.

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Consumers demanding more ethical consumption

A report from Nourish Food Marketing shows how waste-reduction trends align with concerns about diet and convenience.

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Who’s leading the digital transformation process?

Data from Forrester highlights the need for more CMOs to take charge.