Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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OMVIC takes car buyers to school

The consumer protection board is hoping to help consumers see issues before they buy in an 80s sitcom-themed campaign.

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CREA sings a song about regret

The association’s latest effort to get Canadians to work with a realtor focuses on some more realistic consequences.

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Belairdirect gets customers out of scary situations

The insurance company addresses the lack of control its customers feel without its usual knight pitchman.

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Gaby lands in Calgary Co-op

Gabriella’s Kitchen brand extends its reach as demand for “better for you” frozen entrees heats up.

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Weston revamps Country Harvest

New bolder packaging aims to help the brand stand out on shelf by highlighting healthy heart ingredients.

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What’s driving today’s shopper profiles?

WGSN says consumer impatience, decreasing human engagement and a new green ethos are shaping the retail landscape.

Gwyneth Paltrow Tries Out Flow Alkaline Spring Water's Latest Augmented Reality Grocery Experience at ExpoWest

Flow brings AR to the grocery aisle

The Canadian water brand has partnered with MemoMi to install its mirrors in stores as part of a sampling program.

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Challenges remain for brands transitioning from CSR to purpose-led

In Canada, the trend remains predominant among startups and smaller businesses.

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Moneris taps the passion of entrepreneurs

The payment provider changes its creative focus in its first video spot to better connect with small business owners.

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HSBC surprises clients with global knowledge

The bank aims to show how an international network can have benefits here at home for Canadians.

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Saxx comes out of left field

The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.

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Belgian Moon gets experiential in a shipping container

The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.

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CIBC goes after seasoned travellers with Aventura

The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.

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Country Harvest helps fuel the go-getters

The Weston brand takes a less product-focused approach to reach younger consumers driving new demand in bread.

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Canadians’ spending habits across provinces

Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.