Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Mccains-wedges

McCain aims to solve double-dipping

The brand channels Seinfeld to add more fun to a campaign promoting its new Dipn’ Wedges frozen fries.

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How brands are activating around Pride

From Bud Light to Air Transat, brands are using the festival to show their support for diversity and inclusion.

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McDonald’s goes green with new concept restos

The burger chain will introduce fibre lids, re-pulpable cups and other changes in stores in London, Ont. and Vancouver.

Takis

Takis hopes latest campaign is a blue-chip effort

The brand turned tongues and outdoor assets blue to promote its latest tortilla chip.

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There’s room to male groom

Bulldog Skincare is taking a bite out of a growing market of beauty-conscious men with Canadian and global expansion.

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World Vision aims to change perceptions with immersive activation

Ahead of World Refugee Day on June 20, the charity has tapped AR and a Game of Thrones star to help reach younger audiences.

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Consumers want better brand experiences

New Salesforce data reveals 43% of Canadians want brands to transform how they engage with them.

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Swiss Chalet celebrates 65 years with real stories

The restaurant chain is emphasizing the role it has played in the lives of Canadians.

SKITTLES

Skittles temporarily ditches its rainbow colours

The brand wants the focus to shift to “the only rainbow” that matters, part of a range of Pride activities in Canada.

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New York Fries turns hot dogs into luxury brands

The QSR is looking to elevate its offering to help it compete with a growing number of options in the food court.

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The skinny on plant-based protein consumers

A new report from Field Agent explores the meat reducer phenomenon.

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Fresh City acquires The Healthy Butcher

The subscription grocer is on a growth spurt as it picks up the popular fresh food brand.

Miss-fresh

How MissFresh is driving distribution through Metro

The meal kit company is expanding its reusable box program inside the retailer to curb single waste packaging.

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Volkswagen gets fans to shoot its latest campaign

The automaker aims to show off the capabilities of the new Jetta without the “artifice” of typical car ads.

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Yellofruit heats up frozen dessert space

The brand is entering Loblaws banners with its dairy-free product and aims to stand out.