Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Mazda tucks in the high-end competition

The automaker focuses on the joy of winter driving to put itself in the same consideration set as luxury models.

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Nissan guards against Halloween mishaps

The automaker is giving out reflective stickers as part of a campaign that inserts itself in conversations about pedestrian safety.

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WestJet ‘milks’ its commitment to service

The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”

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Seneca accepts the challenge of a smaller student market

The college paints a broad picture of its programs as it looks beyond just Ontario high schoolers for recruitment.

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Aliments du Quebec rebrands to stand out

The organization promoting food sourced from Quebec opts for simplicity to catch the eye of consumers interested in local products.

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The Period Purse targets menstruation embarrassment

A new campaign from the non-profit aims to fight stigma by encouraging people to “say the word.”

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Gene adds to its leadership

The health-focused agency creates a new client role and promotes leaders focused on design and strategy.

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White Spot’s new target demo includes everyone

The casual dining chain coins the term “spotitarian” to reflect its efforts to be an approachable restaurant, regardless of dietary preference.

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Maple Leaf relates to parents’ morning struggles

The company puts a twist on its “found footage” approach to bring its “Real Food” messaging to breakfast products.

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P&G supports BrandSpark’s Shop for the Cure

The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.

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Hershey creates condo-friendly Halloween

The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.

29Rooms: Expand Your Reality Toronto Tour Opening Night

DavidsTea brews up partnership with Beau’s

From Shopper Marketing Report: The brewery releases tea-infused suds in grocery stores, LCBOs and depanneurs.

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American Express shows that rewards work for small businesses, too

The brand enlists three entrepreneurs, including Toronto Raptor Fred Vanvleet, to show the value of its Business Edge card.

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Metro private label products get a redesign

The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.

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SickKids zeroes in on why it needs more space

The hospital’s latest campaign turns the focus back to its patients to finish its goal of funding a new facility.