Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Gen Z less likely to spend on drinking and vacations

A global report from GlobalWebIndex and Snap shows some common perceptions about the cohort might not hold true.

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Canadian Tire to buy Party City’s Canadian assets

The retailer adds the party store’s 65 locations and product portfolio to further diversify its seasonal selection.

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FreshCo expands Chalo! grocer to B.C.

The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.

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Canada Dry boogies with Bollywood Picnic

The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.

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Dempster’s waves the flag as part of redesign

The baked goods maker is using refreshed packaging as an opportunity to tout its new “Made By Canada” positioning in stores.

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Trix cereal is back… for good

A shopper program and a old-timey grocery pop-up is supporting the General Mills cereal, which is being revived after a long absence.

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The Disruptors: Thirsty Naturals works outside gender binaries

The new line of all-natural hygiene products aims to fill a void in CPG.

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Save-On-Foods emphasizes quality through humour

The supermarket chain highlights local and fresh value propositions by showing everyday messiness.

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Drug Free Kids sends the Pill Fairy for your meds

The non-profit takes a more light-hearted and actionable approach to get parents to discard expired or unused pills.

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McDonald’s talks up the quality of its eggs

A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.

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Why Jameson is giving out free tattoos

The whiskey brand is emphasizing its accessibility and creating a link to summer with a parlor at Toronto’s Stackt market.

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HSBC turns billboards into branches

The bank continues to emphasize the personalized advice it offers, part of ongoing efforts to compete with Canadian financial institutions.

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Hamilton Beach builds on its online cooking series

Appliance maker taps nutritionist Miranda Malisani to tout product benefits, this time with chef and influencer co-hosts.

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Contactless spending continues to trend upwards

Tap-style transactions continue to make up the majority of card payments in Canada, according to a report from Moneris.

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Spread ‘Em looks to spread in Ontario

Distribution with Fortinos and Longo’s comes amid greater acceptance of dairy-free cheese.