Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Small brands make big push

According to Nielsen data, growth is coming from outside of Canada’s top 20 brands.

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Bonduelle adds Canadian salad line with tech innovation

Plant-based food maker goes protein with new salads and seal technology.

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M&M’s commandeers a slogan from KFC

The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.

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Canadian Cancer Society looks past the disease

The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.

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Canadian retail sales may be on the way up

Ed Strapagiel’s most recent analysis shows that modest retail sales growth could be a sign that recent troubles may soon pass.

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Credit Karma shows the upside to progress

The brand’s latest campaign aims to illustrate the benefits of keeping up to date on your credit score.

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First Choice does good with a haircut

The chain of salons builds its community connections by giving back to local charities.

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Dairy Farmers of Ontario hope to do it right

The industry association celebrates tradition in an integrated campaign aimed at young parents.

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Dr. Oetker goes Francophile

The brand best known for frozen pizza makes a move into dessert space with new brand and French theme.

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Privacy regulation a top emerging risk for businesses

Gartner’s latest quarterly survey includes recommendations on how business leaders can navigate privacy concerns.

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Miele spills the beans on how to cook with coffee

The high-end brand is hosting private dinners to show existing customers how to get the most out of their appliances.

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Amica takes a new point of view on senior living

A new campaign aims to reflect the “vibrant lifestyles” that break away from the nursing homes of the past.

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BC Dairy wants to get back to milk’s fun moments

The association representing the province’s dairy farmers puts the focus on the “good times” amid declines in consumption.

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Clif throws hat into the ring with new smoothie bar

Organic food and drink maker unveils energy bar flavour at Toronto boxing event.

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H&M Canada taps Chinese social media

Fashion retailer announces partnership with app giant Wechat with mall events.