Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
Gwyneth Paltrow Tries Out Flow Alkaline Spring Water's Latest Augmented Reality Grocery Experience at ExpoWest

Flow brings AR to the grocery aisle

The Canadian water brand has partnered with MemoMi to install its mirrors in stores as part of a sampling program.

TenTree

Challenges remain for brands transitioning from CSR to purpose-led

In Canada, the trend remains predominant among startups and smaller businesses.

moneris

Moneris taps the passion of entrepreneurs

The payment provider changes its creative focus in its first video spot to better connect with small business owners.

hsbc

HSBC surprises clients with global knowledge

The bank aims to show how an international network can have benefits here at home for Canadians.

saxx

Saxx comes out of left field

The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.

stacktrendering

Belgian Moon gets experiential in a shipping container

The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.

AventuraF19_Visuals-cropped

CIBC goes after seasoned travellers with Aventura

The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.

YongeDundascropped

Country Harvest helps fuel the go-getters

The Weston brand takes a less product-focused approach to reach younger consumers driving new demand in bread.

fruits-grocery-bananas-market

Canadians’ spending habits across provinces

Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.

retail grocery carts

What can CPG learn from the Kraft Heinz nosedive?

Retail expert Tony Chapman and marketing professor Ken Wong discuss the challenges faced by brands across the grocery board.

6deg_Warren_P_SM50 (1)

6Degrees appoints head of experiential and packaging

Warren Paisley has joined the retail agency to handle needs on both sides of its business.

Corona

Eco-watch: Brands tackle sustainable packaging

Pigeon Brands’ Elyse Boulet discusses how major players are applying innovative solutions to the packaging conundrum.

HRBlock2019

H&R Block brings the humour back to tax time

The company updates its “Get What’s Yours” campaign to once again show Canadians the benefit of utilizing an expert.

cobsbread

Cobs Bread touts the perks of being a franchisee

The bakery chain focuses on people and community to compete with improved offerings from grocery and coffee chains.

DivaCup Nasdaq 2

DivaCup aims to start a period revolution

The menstrual cup brand is hoping to drive trial by getting women to question traditional feminine hygiene products.