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Craig MacBride

Contact Craig by sending an email to cmacbride@brunico.com

Articles by Craig MacBride
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Stan Lee’s NHL superheroes

In partnership with SLG Entertainment, the hockey league introduced an animated superhero for each team, with promising results.

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Puma seeks out after-hours athletes

The sneaker company targets the less athletic among us with an OOH and event-focused campaign.

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Danone gets to the heart of the matter

The campaign for its Danacol drinkable yogurt launches during Heart Month.

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Glenfiddich to launch its biggest Canadian campaign in years

The single malt purveyor is reaching out to those with a pioneering spirit in its new ‘One Day You Will’ global campaign.

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Telus takes Optik to outer space

The telco is promoting its TV service with sci-fi ads, including a teleporting lion cub on AddMirrors in Calgary and Vancouver.

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Rimouski asks citizens to take a seat

Is that a bus seat in the produce aisle? The city promotes its transit service upgrades with an unusual advertising campaign.

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Jacob focuses on Facebook

The Montreal-based retailer is investing its entire external media budget in Facebook ads that push to a contest.

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Tourism PEI gets cooking

The government organization has signed up famous TV chef Michael Smith for a cooking show featuring the province’s famous potatoes, mussels, lobsters and oysters

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Desperately seeking Barbie

In a new Mattel Canada campaign, Ken is reaching out to his favourite doll in an attempt to reconcile on the eve of his 50th birthday.

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Bell launches Let’s Talk

The telco is trying to break down the barriers to conversations about mental illness with a new CSR campaign.

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Tourism PEI cooks up a show

The government organization has signed up famous TV chef Michael Smith for a cooking show featuring the province’s famous potatoes, mussels, lobsters and oysters.

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Showcase sells out its spies

The Shaw Media channel is pumping up its hot winter shows with a campaign that includes in-cinema trailers.

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RBC enters the mobile banking market

The bank is forsaking TV in favour of online and mobile to promote its new smartphone banking platform.

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Telus taxis hit the street

The telco is giving Canadians in seven cities ‘a kiss on the cheek’ with free cabs until Christmas.

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DFC hits the court

The marketing organization of Canadian dairy farmers is reaching out to high school students through a sponsored basketball training program.