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Catherine Phillips

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Articles by Catherine Phillips
Sugar-Crisp

Sugar-Crisp creates a fake influencer for a real product

The campaign aims to speak to millennials who have become increasingly skeptical of influencer culture.

Yop

Yop targets convention-breaking teens

With “For the Better,” the yogurt brand takes a stand for youth working to change the world.

RBC

RBC still wants to help Canadians ‘get’ insurance

The latest in an ongoing campaign aims to help customers understand what kind of insurance best fits their life.

heartstrokeseered

Why Heart & Stroke is seeing red

The organization gets angry in a new campaign that aims to highlight healthcare inequalities facing women in Canada.

French fries

McCain picks The Hive and Mile Inn

The CPG co will split creative and production duties between the two agencies to improve planning and efficiency.

SunnybrookHospital

Sunnybrook enlists war photographers for latest campaign

The hospital aims to highlight “the courage and grit” of its staff, researchers and patients.

DAZN

DAZN brings ‘greatness’ to the soccer season

A new campaign encourages fans in Canada to get up bright and early for one of the year’s hottest games.

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Kraft Peanut Butter sticks with connectivity

A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.

COS Hero Photo

Children of the Street tackles bystander effect

The social-inspired campaign tackles the issue for the first time to get high school boys to change their behaviour.

HugeAmyTracy2

Huge hires new creative team

Amy O’Neill and Tracy Wan join as the agency continues to strengthen its integrated offering.

CANADIAN TIRE CORPORATION- LIMITED-Canadian Tire gives its quint

Canadian Tire to launch new rewards program

The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.

Pitch to Rich

Virgin gives entrepreneurs a chance to get rich

The telco is bringing a contest to Canada that gives young thinkers a chance to meet company founder Richard Branson.