Catherine Phillips

Contact Catherine by sending an email to cphillips@gmail.com

Articles by Catherine Phillips
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Boys and Girls Clubs of Canada is all smiles

A new campaign shows how the organization’s services benefit Canadian youth and combats the idea that they are “underprivileged.”

Famous Fingers

Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

SSQ

SSQ puts community at core of new platform

Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.

Josh Hansen

Union hires new director of strategy

Josh Hansen will help the agency implement a multi-skillset approach to address the evolving needs of clients.

Interac Flash

Interac shows all the different ways to tap

The national campaign uses convenience and its anti-debt positioning to get women to switch to Flash.

Sugar-Crisp

Sugar-Crisp creates a fake influencer for a real product

The campaign aims to speak to millennials who have become increasingly skeptical of influencer culture.

Yop

Yop targets convention-breaking teens

With “For the Better,” the yogurt brand takes a stand for youth working to change the world.

RBC

RBC still wants to help Canadians ‘get’ insurance

The latest in an ongoing campaign aims to help customers understand what kind of insurance best fits their life.

heartstrokeseered

Why Heart & Stroke is seeing red

The organization gets angry in a new campaign that aims to highlight healthcare inequalities facing women in Canada.

French fries

McCain picks The Hive and Mile Inn

The CPG co will split creative and production duties between the two agencies to improve planning and efficiency.

SunnybrookHospital

Sunnybrook enlists war photographers for latest campaign

The hospital aims to highlight “the courage and grit” of its staff, researchers and patients.

DAZN

DAZN brings ‘greatness’ to the soccer season

A new campaign encourages fans in Canada to get up bright and early for one of the year’s hottest games.

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Kraft Peanut Butter sticks with connectivity

A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.

COS Hero Photo

Children of the Street tackles bystander effect

The social-inspired campaign tackles the issue for the first time to get high school boys to change their behaviour.

HugeAmyTracy2

Huge hires new creative team

Amy O’Neill and Tracy Wan join as the agency continues to strengthen its integrated offering.