Chris Powell

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Articles by Chris Powell

2018 CRC: Lg2′s gender balance

How strong female leadership is impacting the #2 CRC agency’s work.


2018 CRC: Creatives to watch

Top CW Craig McIntosh and AD Jaimes Zentil discuss their process and how fighting like brothers helps brainstorming.


2018 CRC: Cossette’s got global goals

The #1 CRC agency is in the midst of a creative renaissance, thanks to top CDs Carlos Moreno and Peter Ignazi at the helm.


MAOY Gold: Touché’s data-driven transformation

The agency introduces a new team and positioning statement as part of its focus on data.

OMD Canada

MAOY Silver: OMD’s changing media role

Data, collaboration and strategy are at the forefront of the agency’s client relationships.

LG2 Agency photo

AOY + Design Bronze: Lg2 is in its Elements

The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.


MAOY Bronze: Mindshare’s content push

The Toronto shop boosts its agility with a newly launched business unit.

Three girlfriends, drinking champagne, watchng something interes

What’s next in TV’s digital revolution

Canada’s BDUs and networks are vying for eyeballs in the streaming wars.


The BMO Effect

With Canada’s first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.

Blue Balloon1968

The beer necessities

For 170 years, Labatt has been a trendsetter and a cultural force.


The specialty hot list

Here’s the buzz on some of Canada’s top women, youth, men and boomer destinations, and intel on the new shows aiming to keep them there.


Cross-country checkup

A look at who’s ruling the dial in the big four markets.


The specialty hot list

Strategy’s guide to Fall TV on the upper realm of the dial


Cross-country checkup

What’s going down in Canada’s big four markets