Deepa Venkatesan

Contact Deepa by sending an email to dvenkatesan@brunico.com

Articles by Deepa Venkatesan
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Well Told Health begins large-scale retail expansion

To support its debut in Rexall stores, the Canadian health brand has hired a retail marketing and commercial director.

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CropLife connects people with ‘real’ farmers

The advocacy group has released a six episode web documentary series to educate the public on how their food is produced.

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HSBC gets opera singers to pitch you its services

The bank is trying a new strategy to “cut through the clutter” and make financial services less mundane.

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Interval House sets up a booth at a wedding show

The shelter for women showcased products at Canada’s Bridal Show to raise awareness about spousal abuse.

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AutoTrader goes into the garages of hockey players

The auto website is delving into branded content for the first time with a new video series.

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Betadine tackles sore throats by gargling

The antiseptic brand is promoting two new products by focusing on catching cold and flu symptoms early.

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Yogen Fruz Pinkberry encourage yogurt lovers to #FeedYourBrain

The Brain Project adds in-store activations to raise funds for brain research.

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Rabba Fine Foods undertakes its first major store redesign

The pilot store was unveiled in Etobicoke and will examine the possibilities for future concepts.

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Is there a gap in how halal consumers are served?

With a growing Muslim population in Canada, a study by Nourish Food Marketing shows an ongoing missed opportunity.

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Tetley launches first vitamin and mineral fortified teas

The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.

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CCM presents the art of hockey

The sports equipment brand is highlighting the power of its new Tacks stick with a musical campaign.

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Plan International challenges Canadians to ‘Defy Normal’

The NGO launches its largest media campaign for children’s rights, with new messaging that challenges the status quo.

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University of British Columbia unveils its new brand campaign

The university launched its largest campaign in a decade to help redefine its identity.

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Uniqlo creates an online experience in store

The retailer created a pop-up that mimics its new mobile app and enables people to shop its products as though they would online.

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La Cage’s renewed loyalty program goes digital

The restaurant developed a Club Cage app that collects customer data to personalize the dining experience.