Emily Jackson

Contact Emily by sending an email to ejackson@brunico.com

Articles by Emily Jackson
IBMapp

Shopper marketing techs up

From geo-targeting to augmented reality shopping apps, brands and retailers get digital.

LOBLAW CO LTD - Loblaw introduces an innovative program

Starts and changes

Nordstrom is reportedly opening four Canadian retail locations, Joe Fresh teams up with JCPenney and Loblaws launches Guiding Stars program.

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The Digital Agency of the Year shortlist is announced

The 12 shortlisted agencies will continue on to be judged by a panel of experts.

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Pepsi brings in-store elements to iconic Taste Challenge

The campaign will be stopping at big store openings, and QR codes on packaging invite consumers to participate online.

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How to win international business

Sid Lee, Bleublancrouge, Juniper Park and Capital C give their do’s and don’ts for winning clients outside of Canada’s borders.

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New Pepsi taste challenge brings tech to its Coke rivalry

The iconic grassroots campaign is back for the summer with high-tech and social features.

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New spaces: agencies tear down creative barriers

JWT, Grey Canada, Draftfcb and sister co. Rivet have all traded their old-style offices for new homes that provide open-concept workspaces.

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Sears Canada selects Unitas as AOR

The Toronto-based agency will provide internal and external advertising, branding and reputation services.

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Dell and WestJet team up for experiential marketing campaign

Business travellers test out the brand’s computers through Try + Fly Lounge and in-flight experience

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Winners announced for 2012 NYF International Advertising Awards

BBDO leads the pack of Canadian ad agencies that picked up awards at the 55th annual event in New York City.

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Art Director’s Club hires new executive director

Ignacio Oreamuno, founder of ihaveanidea.org, becomes the first Canadian and youngest person to serve on the board for the organization.

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Canadian Young Lions and Young Marketers announced

See which industry up-and-comers are headed to the Cannes Lions International Festival of Creativity to compete against teams from around the world.

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Unilever strives for sustainability

The CPG co has changed its entire business model in order to meet the objectives set forth in its Sustainable Living Plan.

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Agency of the Year submissions are now open

For a shot at the shortlist, agencies must submit brief descriptions of their top five campaigns by May 18.