Grant Surridge

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Articles by Grant Surridge
Partner Rona-A

Stops, starts and changes; Rona eyes smaller stores

Grand & Toy unfolds a Boomerang Box; Canadian fashion retailers finally join the e-commerce game; and Loblaw makes deep cuts as it struggles to shore up its bottom line.


Michael O’Connor Clarke has passed away

Known as a pioneer in Canada’s social media community, the Media Profile VP lost his battle with cancer on Sunday.


Sandy Fleisher joins Pound & Grain

The former senior VP at Dare joins the Vancouver digital agency as a partner.


TBWA and WestJet part ways

The move comes just one year after the agency signed on as AOR.

Hunter Straker

Mosaic acquires Hunter Straker

The purchase design agency will join the experiential agency, with the aim of boosting its shopper marketing offering.


Canada’s first digital shopper marketing agency launches

Digital Connect eyes mobile technology to help retailers battle showrooming.

Copied from Media in Canada - Interac

Interac’s new superheroes

The company introduces its new Flash cards, which make check-out faster, with an OOH, print and online campaign.

Open agency

Bier Markt names Open AOR

The agency is planning radio and OOH for the first campaign for the Toronto restaurant/club.

Bud beer

Best bandwagon brand: The Winnipeg Jets

The hockey team was the brand that other brands wanted to jump on board with, from Budweiser to Toyota and Frito-Lay.

Large protest

Instant brand of the year: the Red Square

Quebec’s symbol of student protest became a rallying point this year.

Cheese wall

Brands of the Year: Rediscovering the Loblaw story

Bold marketing initiatives aim to keep the chain at the top of the Canadian grocery ladder.


Brands of the Year: CBC lives everywhere

The pubcaster pushes ahead with bold digital reforms that challenge the notion of your grandmother’s CBC.

NHL camp

BioSteel plots next move

The pink energy drink maker wants to move from word-of-mouth phenomenon to mainstream success.

wild rose

Calgary’s Wild Rose Brewery appoints new CEO

Bill McKenzie will lead company amid plans to open a second brewing facility.


Lassonde dips into juice-box market

Draftfcb puts Madagascar characters front and centre for a new back-to-school campaign for the Quebec drink maker.