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Articles by Guest Contributor
Walmart_TEDDY_WEB60_E

Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.

Tax-prep

Why Turbo Tax ventured beyond DIY tax services

General manager Matt Lisowski reveals the innovation processes behind its launch of a full-service tax filing solution.

Scotties2

All Scotties needs is love

The Kruger brand is courting Chinese-Canadians with spots that use emotion to capture the versatility of its tissue products.

Straiton (retouch glasses) & Gary copy

In memory of John Straiton

Gary Gray remembers the late ad vet who helped change the creative structure at Ogilvy and sparked a rivalry between offices.

Frank&Oak

Three trends shaping DTC strategies

From community building to social impact, Trend Hunter’s head of research explores the forces driving DTC success.

Diversity-marketing

The future of ethnic marketing is bicultural

Sonny Wong, president of Hamazaki Wong Marketing Group, explains the nuances around a growing consumer segment.