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Articles by Guest Contributor
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Make championing women core to your business

Microsoft Canada’s Lisa Gibson on why companies need to buy into inclusion and go beyond simple communications.

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Marketers must keep up with the growth of martech

CMA president and CEO John Wiltshire on why even seasoned pros could fall behind if they don’t adapt with new skills.

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The drawbacks of performance-based fees

Two industry experts weigh in on the potential downside of the industry-wide trend.

Automotive

How the automotive industry is being disrupted

Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.

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Why Canada’s Food Guide is about more than nutrition

McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.

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The executive guide to artificial intelligence

From freeing data to starting small, Rubikloud’s CEO Kerry Liu on the best approaches to deploying AI.

Shearer, Daniel

Five ways to spark success in the year ahead

An industry-wide pep talk from Cossette’s EVP and general manager Daniel Shearer.