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Articles by Guest Contributor
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Marketers must keep up with the growth of martech

CMA president and CEO John Wiltshire on why even seasoned pros could fall behind if they don’t adapt with new skills.

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The drawbacks of performance-based fees

Two industry experts weigh in on the potential downside of the industry-wide trend.

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How the automotive industry is being disrupted

Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.

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Why Canada’s Food Guide is about more than nutrition

McCann’s strategy and health experts explain why broader cultural insights in the guide apply to marketers across categories.

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The executive guide to artificial intelligence

From freeing data to starting small, Rubikloud’s CEO Kerry Liu on the best approaches to deploying AI.

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Back Page: Looking 124 years into the future

Saatchi & Saatchi predict what the Canadian Code of Advertising will be like in 2143.

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Five ways to spark success in the year ahead

An industry-wide pep talk from Cossette’s EVP and general manager Daniel Shearer.