Zulu hires a new ACD
Marcelo Mariano joins the shop following several years in the U.S. and Brazil.
Metro Ontario’s year of going local
The grocer focuses on food and music, aligning its sourcing strategy with Canada’s 150th birthday.
MFMK looks to take personal styling mass
The startup creates free inspiration boards, driving traffic to retail partners like Simons and Penningtons.
Ikea keeps Market Hall campaign sustainable
Why textiles and lighting are central to the newest phase of the retailer’s ongoing efforts.
Canadians concerned about sugar’s impact on health
A recent Mintel report breaks down insights into how we feel about the sweet stuff in our food.
Dairy Farmers gets cheesy to sell milk
A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.
The story behind ‘the one that got away’
Interval House challenges perceptions and centres on the emotional barriers to leaving an abusive relationship.
Ronald McDonald House illustrates family moments
The B.C. and Yukon charity turns to GoFundMe to break down its latest fundraising push.
Check it out: Constellation Brands’ historic pop-up
Winemaker works its wares into Canada’s 150-year history with an “edible museum.”
Nova Scotia’s Discovery Centre piques curiosity
The non-profit uses a lost eyebrow to illustrate why it’s worth a visit.
Anomaly wins Kobo
Work on a new campaign is already underway as the e-reading brand looks to build its awareness.
Check it out: KFC delivers the love
The QSR introduces a new Facebook contest that brings “ChickenGrams” to the door.
OLG gamifies a serious message
How the lottery and gaming organization is using fun to educate players about gambling.
DentsuBos makes creative promotions
Sebastien Rivest takes on a Canada-wide CCO role, as Lyranda Martin-Evans and Travis Cowdy move up to VP, ECD positions.
Bunz trades up its branding
As the bartering platform grows, it updates its look in an attempt to welcome new members.