Philadelphia highlights the positive
The Kraft Heinz brand’s new campaign from AOR Leo Burnett aims to build equity with more emotion.
Check it out: Frank + Oak’s blast from the past
New online spots showcase the brand’s (debatable) role in history.
Under Armour and Sport Chek’s quest for youth
The brands search for athletes of the next generation to be featured in a new advertising campaign.
Expedia.ca’s domestic dive
Staying home is the new going abroad in the travel site’s latest campaign.
Interbrand gets a new VP
Rob Manne joins the shop after 12 years at Edelman Canada.
Up to the Minute: A new face at Heyd & Seek
Plus: A Vancouver shop changes its name and more news you may have missed.
Shaw adds a little character
The telco’s new campaign builds on its robot family and asks kids to explain the internet.
Joe Fresh president heads to Holt Renfrew
Mario Grauso will take the role in September, as Mark Derbyshire steps down after seven years.
Cheerios go gluten-free
Following the move in the U.S., General Mills says cheerio to wheat, rye and barley in its whole oats supply for the market here.
Indigo launches new social app
The new Reco app helps book lovers connect with friends.
Red Lion wins Cadillac
The Toronto shop will handle all advertising and marketing, including strategy development, for the brand.
Ronald McDonald House makes fun matter
A new online fundraising platform tackles cause fatigue and other constraints to giving.
Walmart launches shopping app
The new mobile app allows customers to schedule grocery pickup and browse the weekly flyer.
Unilever acquires Dollar Shave Club
The CPG giant will get the men’s grooming company and its 3.2 million members.
Interac takes on a new pain point
The payment brand points out the flaws with digging around for cash in its latest campaign.