Trend to shelf: Drawing millennials to the frozen aisle
Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.
Canadian Tire pops up in crowded decor space
The retailer puts experiential weight behind its Canvas line to show products in context.
Kellogg Canada bets on ketchup
The CPG co makes the Pringles flavour a permanent fixture on shelves.
Seattle’s Filson makes its Canadian debut
The outdoor and leather goods brand is set to open its brick-and-mortar locations in Toronto and Vancouver.
Nestle boosts its boomer-focused portfolio
A new product launch ventures beyond ready-to-drink to target the demo differently.
Julie Georgas joins Zeno Canada
The Instigator Communications founder closes that shop’s doors, bringing several clients to her new agency.
TIFF puts storytelling in context
The organization uses geo-targeted ads to drive home Canada’s legacy in film, TV and advertising.
Lg2 takes Best in Show at Crystals Radio Awards
The agency’s anti-texting and driving spot for SAAQ takes the top prize.
Jay Bertram joins NABS
The former TBWA president is the organization’s new executive director.
Up to the Minute: New hires in the post-production world
Plus, changes for Mediacom in Toronto and more news you may have missed.
2017 Young Lions and Young Marketers finalists revealed
See the Canadians who have a shot at representing the country in Cannes this year.
Aldo taps new agency partners
The company separates PR mandates for its two major banners as it pursues an omnichannel approach.
Fuse wins Diabetes Canada business
The Toronto shop has been named activation agency for the recently rebranded organization.
The Colony Project wins Nando’s business
The casual dining chain picks up a new partner as it looks to grow in Canada.