Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
Sama

Whirlpool opens up the lunchbox

A young Syrian girl is the star in the appliance brand’s take on the importance of the mid-day meal at school.

Manulife

What’s behind Manulife’s creepy carnival?

The brand continues its “Uncover the Truth” platform, focusing this time on investments.

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Check it out: Shaw goes long with pre-roll

Why an hour-long ad on YouTube was the right choice for the telco.

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Check it out: RBC makes ‘somedays’ public

Passersby got a chance to make their goal-setting more concrete with a recent outdoor activation.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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Check it out: Ontario shows the downside of ‘under the table’

New consumer protection spots by BBDO address the risks.

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How Guru Energy is taking on the mainstream

The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.

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Knixwear strikes a balance

The “period underwear” brand’s CEO on the tricky task of going after teens.

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Yukon’s marketer on bringing novelty north

A new take on northern lights viewing is the latest way the territory is capitalizing on changing travel behaviour.

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Sunwing endeavours to make travel ‘browsable’

The travel co’s head of retail explains why the brand wants Canadians to shop more like Brits.

Wealthsimple

Wealthsimple heads across the pond

The fintech brand’s CEO says there is an opportunity in the U.K. with underserved millennials.

NABS

NABS’ new direction

The organization’s executive director Jay Bertram on its new strategy and updated look.

Avo

Why avocados are up Becel’s alley

The margarine brand is skewing younger with its latest product launch, particularly with an exclusive Toronto pop-up.

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Sun Life debuts a new digital persona

“Ella” will be the voice for the brand’s digital touchpoints, aiming to add a human touch to its more tech-heavy interactions.

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Ryan Spelliscy leaving JWT Toronto

Following what he calls a positive four-plus years with the shop, the CCO is moving on.