DDB Canada takes accelerator program national
After piloting its startup initiative, the agency formally expands “DDB Ignite” across Canada.
Penguin opens up an ‘Instagrammable’ shop
The book publisher uses its familiar logo and book spines in a new, small-space design.
Check it out: A pretty sweet Timbit
Tim Hortons unveils the latest (adorable) chat between Kevin Pillar and a future baseball star in its “Timbits Talks” series.
Up to the Minute: Staples Canada’s new president
Plus, senior hires and promotions at Edelman and more news you may have missed.
Tribal Worldwide Canada brings on a new ECD
Marketa Krivy joins the shop from John St. to lead the creative team in Toronto.
CIBC Run for the Cure makes a change
The annual event refreshes its approach, putting the spotlight on what personal participation really means.
Tim Hortons names a new president
Former finance head Sami Siddiqui takes the role as David Clanachan becomes chairman at RBI Canada.
Big Brothers Big Sisters’ multicultural tie-in
The organization teamed up with Loblaw-owned stores for a South Asian-targeted awareness play.
Sears Canada unveils new look
The more modern logo is the most dramatic change for the retailer’s branding in 32 years.
Scotties adds coffee to the package
The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.
Mount Pleasant Group’s survival strategy
The funeral service’s cheeky new campaign is all about why it doesn’t want us to die (yet).
Canadian Blood Services messes with the alphabet
A new campaign aims to remind us how important A, B and O really are.
Former BBDO, Grey staffers partner on new shop
Creative pair JP Gravina and Simon Craig have joined Grey’s Andrew Carty in a new venture.
Infographic: Meet the Canadian traveller
Data from Touchpoints provides insight into how Canadians make travel plans.
Up to the Minute: Cossette Lab recruits tourism startups
Plus, new hires at Diamond and Ariad, an AOR win for Pomp & Circumstance and more news you may have missed.